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This Can't Be That Hard This Can't Be That Hard Annemie Tonken On The Wall On The Wall Milton & King Froggy 95.5 On Demand Froggy 95.5 On Demand 7 Mountains Media Truly a Masterpiece Podcast Truly a Masterpiece Podcast Craig Walker Discover Fresh Perspectives Discover Fresh Perspectives David Retrocrush Retrocrush Tha Storm The Hair Hustle Podcast The Hair Hustle Podcast Heather Podlesney Comics Pull-Ooza Comics Pull-Ooza Chance Mire and Cameron Liner Mega Rock On Demand Mega Rock On Demand 7 Mountains Media Flipping Furniture for Profit Flipping Furniture for Profit Val Frania Daniel and Isabel Save Classical Music Daniel and Isabel Save Classical Music Isabel Hagen and Daniel Anastasio Art Slice - A Palatable Serving of Art History Art Slice - A Palatable Serving of Art History Stephanie Dueñas & Russell Shoemaker / Art Slice 欢乐江湖|爆笑神段(完整版) 欢乐江湖|爆笑神段(完整版) 薯条酱 The Audiobook Vault: Catholic Sacred & Classic Voices from the Past The Audiobook Vault: Catholic Sacred & Classic Voices from the Past The Audiobook Vault: Catholic You'd Be Surprised Podcast You'd Be Surprised Podcast You'd Be Surprised Podcast Adventures in the Heart of Children's Book Authors Podcast Adventures in the Heart of Children's Book Authors Podcast Papa Rick Harris Cookaround - Cucina e Ricette Cookaround - Cucina e Ricette Mondadori Media The Long and The Short Of It The Long and The Short Of It Peter Shepherd & Jen Waldman Your Art Matters Your Art Matters Michelle Lloyd The Gnarly Gnome: All The Podcasts The Gnarly Gnome: All The Podcasts The Gnarly Gnome Dive Club 🤿 Dive Club 🤿 Ridd Learn to Paint Podcast Learn to Paint Podcast Learn to Paint Podcast Joe Ruggiero Inspired Joe Ruggiero Inspired Joe Ruggiero SEO BackLink SEO BackLink SEO Backlink On the Go with The Glenn Advantage Team On the Go with The Glenn Advantage Team Marcia Glenn Canvas with Novo Collective Canvas with Novo Collective Monica Novo How I See - The Leica Podcast How I See - The Leica Podcast Leica Camera What Was That About? What Was That About? Elliot Peters 7 Minute Books: Free Book Summaries 7 Minute Books: Free Book Summaries 7 Minute Books The Mortal Machine Gallery Podcast The Mortal Machine Gallery Podcast Mortal Machine Gallery The Vietnamese with Kenneth Nguyen The Vietnamese with Kenneth Nguyen thevietnamesepodcast 3 Point Perspective: The Illustration Podcast 3 Point Perspective: The Illustration Podcast SVSlearn.com The Thriving Christian Artist The Thriving Christian Artist Matt Tommey: Artist, Best-Selling Author, Speaker, Entrepreneur and Artist Mentor Snap Judgment Snap Judgment Snap Judgment and PRX RISK! RISK! RISK! Aging with Grace & Style Aging with Grace & Style Valerie Hatcher Whales Certified Whales Certified Kevin Whalen
This Can't Be That Hard

Arts

This Can't Be That Hard

Annemie Tonken

375 - Your Clients Don't Know What They Want

June 30, 2026 1:00am 16 min

This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they w...

374 - The Four Types of Buyers with Courtney Fanning

June 23, 2026 1:00am 28 min

This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all instinctively write for the type of consumer we are...

373 - Double Your Marketing Mileage

June 16, 2026 1:00am 24 min

There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It was on her shelf my entire childhood, and honestly... i...

372 - Marketing in Hard Times

June 09, 2026 1:00am 22 min

This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than it...

371 - Three Signs You're Doing Better Than You Think

June 02, 2026 1:00am 15 min

I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business.I thin...

370 - Navigating the AI Scaries: Your Concerns are Your Compass

May 26, 2026 1:00am 27 min

Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do concerns mean you have to (or should) avoid AI altogether.The issues surrounding t...

369 - Manual Mode: Using AI Without Losing Yourself

May 19, 2026 1:00am 24 min

I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing he'd heard about on NPR - some AI tool where you could just type any question and...

368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose

May 12, 2026 1:00am 37 min

Okay, I'll just say it: I am an Airtable evangelist. I have been for years. It runs my episode archive, my client data, my business dashboard, my production workflows - honestly, it runs a lot of my personal life too. An...

367 - The System Behind Your Tech Stack

May 05, 2026 1:00am 24 min

Tech tools and software are an easy thing to accumulate. Most of us add tools when we find them, promising ourselves we'll dive in "as soon as we have time. Before long, we've got a giant tech stack that just kind of hap...

366 - Lower Prices, Higher Profits with Naomi Boyer

April 28, 2026 1:00am 33 min

Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation with Naomi Boyer is all about.After a rough year in 2024 where inquiries...

365 - The Low-Ticket Lead-In

April 21, 2026 1:00am 37 min

What if the most profitable thing in your business isn't your highest-priced offer?That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwel...

364 - Keeping More of What You Make

April 14, 2026 1:00am 25 min

You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've all been there.Profitability isn't just about what you charge - it's a...

363 - There's More Than One Way to Win the Pricing Game

April 07, 2026 1:00am 31 min

What if "Just raise your prices" is the wrong advice for right now?That's a question a lot of photographers have been sitting with lately - and honestly, it's one worth taking seriously. When budgets feel tight and booki...

362 - The Wicked Witches of Business (Sales & Marketing)

March 31, 2026 1:00am 24 min

What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it?In this episode, Annemie and Dayna get a little theatrical to break down on...

361 - Eliminate your Marketing Speedbumps

March 24, 2026 1:00am 37 min

Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and suddenly that McDonald's sign is the only thing you can see.That's how ma...

360 - SEO in the Age of AI with Corey Potter

March 17, 2026 1:00am 57 min

For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook was fairly clear. These days, though, the landscape has shifted…Wit...

359 - Big, Bold Marketing Moves

March 10, 2026 1:00am 51 min

If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a networking mixer makes you want to put on your soft pants and climb back into bed. Whic...

358 - March Marketing Madness! Guest host: Dayna Schaaf

March 03, 2026 1:00am 36 min

As the slow season fog lifts and spring energy kicks in, it can be tempting to try to chase the perfect marketing strategy… only to end up overwhelmed, second-guessing every move, and wondering why marketing always feels...

357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian

February 24, 2026 1:00am 37 min

If you want your photography to be more than a hobby, getting your finances organized isn’t just a “nice to have” - it’s the foundation for a profitable, sustainable business. If you’ve ever promised yourself that “next ...

356 - Internal Organization: Building Your Business Brain with Stacey Rolfe

February 17, 2026 1:00am 51 min

Organization is not just about what your clients see… it's also about how your business feels to you.In this episode, we dive deeper on our organization theme by looking at internal systems… the behind the scenes structu...

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