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Visibility Era Visibility Era Bridget Sicsko and Lydia Bagarozza AB Majlis AB Majlis Arabian Business Optimizing Your Google Business Profile for Maximum Visibility Optimizing Your Google Business Profile for Maximum Visibility GMB Crush Negocios Televisión Negocios Televisión negocios.tv Bloomberg Daybreak América Latina Bloomberg Daybreak América Latina Bloomberg Himalaya Machinery Himalaya Machinery Himalaya Machinery Currents Currents Norton Rose Fulbright Macro met Boot en Mujagić  | BNR Macro met Boot en Mujagić | BNR BNR Nieuwsradio Workday Playdate Workday Playdate Erin Diehl - Workday Playdate Charged Alpha Stock Encyclopedia Charged Alpha Stock Encyclopedia Colton Thomas Alt Goes Mainstream: The Latest on Alternative Investments, WealthTech, & Private Markets Alt Goes Mainstream: The Latest on Alternative Investments, WealthTech, & Private Markets Michael Sidgmore Alfa Tu Camino (Ingeniería cuántica de seducción) Alfa Tu Camino (Ingeniería cuántica de seducción) Hugo Cervantes The Intentional Fundraiser Podcast The Intentional Fundraiser Podcast Tammy Zonker The Kings Code Podcast The Kings Code Podcast Tate Mindset Reloaded - Brian Tracy Motivation Daily Mindset Reloaded - Brian Tracy Motivation Daily Motiv Vishwas Mudagal Show Vishwas Mudagal Show Vishwas Mudagal Best of Ourselves Best of Ourselves Marcia Hyatt, PCC: Leadership and Life Coach Polityka Insight Podcast Polityka Insight Podcast Polityka Insight Token Metrics Daily Pulse Token Metrics Daily Pulse Token Metrics Harmonizing Success Harmonizing Success Litra Simms 4REX | Trading Talk 4REX | Trading Talk Tom von 4REX Impulse 高效人生商學院 高效人生商學院 電腦玩物Esor|趙胤丞 3 Point Perspective: The Illustration Podcast 3 Point Perspective: The Illustration Podcast SVSlearn.com The Thriving Christian Artist The Thriving Christian Artist Matt Tommey: Artist, Best-Selling Author, Speaker, Entrepreneur and Artist Mentor Money Making Conversations Master Class Money Making Conversations Master Class Rushion McDonald CyberHub Podcast CyberHub Podcast James Azar The Private Equity Podcast, by Raw Selection The Private Equity Podcast, by Raw Selection Alex Rawlings Calm Your Daily Stress - Stress Relief for the Busy Midlife Woman Calm Your Daily Stress - Stress Relief for the Busy Midlife Woman Denise Eckert, Creator of the Relax Now Mobile App - Anxiety and Stress Relief Roots + Ruminants Roots + Ruminants Millborn Seeds OverDog: Dog Daycare & Boarding Business Tips OverDog: Dog Daycare & Boarding Business Tips Fernando Camacho Marketing Girly by Sky Society Marketing Girly by Sky Society Natalie Peters Corporate Strategy Corporate Strategy The Corporate Strategy Group Thriving in the Age of Disruption Thriving in the Age of Disruption Dr. Ramesh Ramachandra Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast AdQuick Venture Everywhere Venture Everywhere Everywhere Ventures Everyday AI Podcast – An AI and ChatGPT Podcast Everyday AI Podcast – An AI and ChatGPT Podcast Everyday AI The Move Abroad Coach Podcast The Move Abroad Coach Podcast Richelle Gamlam
Visibility Era

Business

Visibility Era

Bridget Sicsko and Lydia Bagarozza

Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155

June 30, 2026 7:00am 12 min

In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creato...

The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep 154

June 16, 2026 7:00am 15 min

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.Work with us → www.Work with us → www.visibilityonpurpose.com🧠 Free Get Featured training: http...

How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153

June 02, 2026 7:00am 28 min

BEST CONSUMED VIA YOUTUBE: Click HEREIn this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attra...

We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152

May 26, 2026 7:00am 20 min

In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works.In This Episode:✨How to identi...

The Pitch Mistake That's Costing You Press Coverage | Ep 151

May 12, 2026 7:00am 6 min

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts,...

Journalists Will Feature Your Products A Lot If You Do This | Ep 150

May 05, 2026 7:00am 14 min

So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again.In this episode, Lydia breaks down what actually makes that happen. Becau...

How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149

April 28, 2026 7:00am 12 min

Work with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeaturedIf you've ever sent a pitch to a magazine editor and heard nothing back — this video will ...

Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148

April 21, 2026 7:00am 16 min

If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her ho...

How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147

April 14, 2026 7:00am 23 min

Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeaturedEvery brand has a story. But most are pitching the wrong one — or not pitching it at all.I...

The Real Process Behind Every Press Feature You See | Ep 146

April 07, 2026 7:00am 21 min

 Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media featur...

How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145

March 31, 2026 7:00am 11 min

Today is all about Qwoted baby!!How to Sign Up: https://www.qwoted.com/?via=VOPUse code VOP for $50 off!Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for...

How To Build A Personal Brand That SELLS | Ep 144

March 24, 2026 7:00am 6 min

In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is.Instead, it comes down to authori...

How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143

March 17, 2026 7:00am 10 min

Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.Work with Qwo...

Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142

March 10, 2026 7:00am 6 min

In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brandIf you’re a product brand, fou...

Tips To Reach Out To a Journalist For Press Coverage | Ep141

March 03, 2026 7:00am 7 min

How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?Join Qwoted: https://www.qwoted.com/?via=VOPIf you’re a product brand, founder, or CPG company trying to l...

Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140

February 24, 2026 7:00am 31 min

In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation ...

Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139

February 17, 2026 7:00am 8 min

Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet?Check out the full blog post collaboration with  ⁨@MariahMagazine⁩ https://www.mariahmagazine.com/press-page-o...

When Do I Need PR? Step-By-Step Guide for Founders | Ep 138

February 10, 2026 7:00am 8 min

Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, an...

5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137

February 03, 2026 7:00am 10 min

If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.In this video, we’re breaking down the top 5 PR mist...

How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136

January 27, 2026 7:00am 18 min

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writ...

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