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Measured Measured Logan Wood The WHY Project 911 The WHY Project 911 Mickey Tofexis Closing Market Report Closing Market Report Todd E. Gleason Financial Sanity with Patrick Ayers Financial Sanity with Patrick Ayers Patrick Ayers Telecom Reseller / Technology Reseller News Telecom Reseller / Technology Reseller News Telecom Reseller The Exchange The Exchange CNBC Real Money Real Business Podcast Real Money Real Business Podcast Empire Flippers Focus with Paul W. Smith Focus with Paul W. Smith Cumulus Media Detroit Bloomberg Talks Bloomberg Talks Bloomberg Miami Real Estate Podcast Miami Real Estate Podcast Cervera Real Estate The Gold Exchange Podcast The Gold Exchange Podcast Monetary Metals SpeakEasy HR SpeakEasy HR WRKdefined Podcast Network Rebel Capitalist News Rebel Capitalist News George Gammon HFMA’s Voices in Healthcare Finance HFMA’s Voices in Healthcare Finance HFMA Markets Now with Michelle Rook Markets Now with Michelle Rook Michelle Rook UBS On-Air: Market Moves UBS On-Air: Market Moves Client Strategy Office ETF Edge ETF Edge CNBC Brew Markets Brew Markets Morning Brew Humans of Purpose Humans of Purpose Humans of Purpose Market Matters from New York Life Investment Management Market Matters from New York Life Investment Management New York Life Investment Management Humans of Agriculture Humans of Agriculture Humans of Agriculture Stock Market Options Trading Stock Market Options Trading Eric O'Rourke The Morning Edition The Morning Edition The Age and Sydney Morning Herald Investopoly Investopoly Stuart Wemyss & Campbell Wallace This Morning With Gordon Deal This Morning With Gordon Deal Compass Media Networks The Mentor with Mark Bouris The Mentor with Mark Bouris Mentored.com.au Marketing Espresso Marketing Espresso Bec Chappell My Car Guru Podcast My Car Guru Podcast My Car Guru...Lennie Lawson A Podcast for Coaches A Podcast for Coaches Mark Butler Reflections on Generosity for Capital Campaigns Reflections on Generosity for Capital Campaigns Small Town Capital Campaigns The Money Doctors The Money Doctors Bongiorno Group More Clients, Less Effort. More Clients, Less Effort. Tim Hyde 15 Minutes with the Boss 15 Minutes with the Boss The Australian Financial Review Rooted In Christ Rooted In Christ Redwood Christian Ministries Money & a Good Life Money & a Good Life Tribeca Financial Becker Business Becker Business Scott Becker What I learned in business (that didn't kill me!) What I learned in business (that didn't kill me!) James H Stewart
Measured

Business

Measured

Logan Wood

Measured: Video Is Showing Up in More Search Results, Most Small Businesses Are Missing It

June 29, 2026 11:23am 33 min

Video is showing up in search results more often than it used to. Not just on YouTube. Facebook videos, Instagram clips, LinkedIn posts, and videos embedded on websites are all getting surfaced when Google thinks they an...

Measured: Meta Just Passed Google in Ad Revenue for the First Time, What That Means for You

June 22, 2026 10:25am 17 min

For the first time in the 20-year history of digital advertising, Meta is about to pass Google in global ad revenue. eMarketer projects Meta will generate $243.46 billion in 2026, ahead of Google's projected $239.54 bill...

Measured: Customers Can Now Buy From You Without Ever Visiting Your Website

June 15, 2026 7:21am 24 min

Customers can now buy from you without ever visiting your website. Google just launched Universal Cart, a new checkout system that lets customers complete a purchase directly inside Search, Gemini, and Maps. You make the...

Measured: AI Can Code Your Website, It Cannot Build One That Customers Actually Find

June 08, 2026 7:24am 27 min

AI website builders are everywhere. Tools like Lovable, Bolt, Replit, Cursor, and v0 let someone with no coding background describe what they want in plain English and watch a working site appear in minutes. The market h...

Measured: A Billion-Dollar Publisher Is Planning for Zero Search Traffic, What It Means for You

June 01, 2026 6:57am 26 min

The publisher behind Vogue, Wired, GQ, and The New Yorker is telling its teams to plan their businesses as if Google search traffic will be zero. Not declining. Not softening. Zero. In this episode of Measured, we step ...

Measured: 90% of Brands Are Invisible in AI Search, How to Be in the 10% That Show Up

May 25, 2026 9:43am 28 min

90% of brands studied had zero presence in AI search. Zero mentions. Zero citations. Nothing. In this episode of Measured, we break down what the data actually says, why most businesses are invisible to ChatGPT, Perplexi...

Measured: ChatGPT Just Became an Ad Platform, Should Your Business Be Running Ads on It?

May 18, 2026 10:38am 21 min

ChatGPT just became an ad platform. Not in theory. Not in a pilot. As of this month, any US business can sign up, set a budget, and run ads inside ChatGPT. Google Ads launched in 2002. Facebook Ads launched in 2007. New...

Measured: Your Website Is Not Dead, Why Google Just Rewarded First-Party Brands Over Aggregators

May 11, 2026 8:08am 36 min

For two years, the marketing world has been telling you that your website matters less. AI Overviews are stealing clicks. Social is where the audience is. Reddit is the new search engine. Google's most recent core update...

Measured: Keywords Are Not Prompts, How to Show Up in ChatGPT, Perplexity, and Google AI Mode

May 04, 2026 7:26am 34 min

Search is not a keyword box anymore. It is a conversation. People used to type two or three words into Google. Now they type full questions or speak them out loud. They ask ChatGPT for analysis. They ask Perplexity for r...

Measured: Email Returns $36 for Every $1 Spent, How to Build a List That Actually Pays

April 27, 2026 8:35am 31 min

Email returns about $36 for every $1 spent. Paid search sits around $2. Social advertising is around $2.80. Email is not the loud channel, but it is the one that actually pays. In this episode of Measured, we break down ...

Measured: AI Overviews Are Stealing Paid Clicks, How to Adapt Your Google Ads Strategy

April 20, 2026 7:36am 21 min

AI Overviews are stealing paid clicks. Not on every query, but on the research-heavy ones advertisers spend the most on. In this episode of Measured, we break down how AI Overviews are changing paid search performance, w...

Measured: Why Your Business Might Need a Mobile App, What Makes an App Worth Building

April 13, 2026 7:53am 40 min

Mobile app development is more than coding. The best apps make something easier to access, easier to repeat, and easier to complete. In this episode of Measured, we break down what makes a mobile app worth building, why ...

Measured: Link Building Is More Than Outreach, How Better Content Earns Backlinks

April 06, 2026 8:59am 25 min

Link building is more than outreach. People link to sources, not sales pages. In this episode of Measured, we break down what actually earns backlinks, what makes content reference-worthy, and why most link building conv...

Measured: Organic Social Is More Than Clips, How Podcasts Drive SEO

March 30, 2026 8:10am 30 min

Organic social is more than clips, and podcast SEO is more than whether one episode ranks. In this episode of Measured, we talk with John Hass from Zero Downtime about organic social strategy, podcast SEO, content repurp...

Measured: How to Measure AI Visibility, Why Referral Traffic Isn't Enough

March 23, 2026 7:49am 21 min

Most people hear “AI visibility” and immediately ask, “Did ChatGPT send us traffic?” In this episode of Measured, we explain why that question matters, but also why it is too small. AI visibility is bigger than referral ...

Measured: Branding vs Logo Design, Why Your Brand Might Be Hurting Your Website

March 16, 2026 8:17am 27 min

Branding vs Logo Design is not just a creative debate. It is a clarity problem. In this episode of Measured, we break down the difference between branding, logo design, and brand identity, and why a logo is only one part...

Measured: Web Design vs Website Strategy, Why Most Websites Are Built Backwards

March 09, 2026 8:21am 30 min

Most businesses think they need better web design. What they really need is better website strategy. In this episode of Measured, we break down why most websites are built backwards and what actually needs to come first:...

Measured: SEO vs Google Ads, Stop Asking the Wrong Question

March 02, 2026 8:09am 27 min

Should you invest in SEO or Google Ads? That is the wrong question. In this episode of Measured, we break down the decision the right way by starting with your stage and the problem you are solving: Do you need leads ri...

Measured: 5 Minute Website Audit Checklist, Fix Your Homepage Fast

February 23, 2026 8:22am 38 min

If your website gets traffic but not leads, your homepage is probably leaking conversions. In this episode of Measured, we share a 5 minute website audit checklist to improve clarity, build trust, and make the next step ...

Measured: Search Everywhere SEO, Why Reddit + LinkedIn Rank in Google

February 16, 2026 8:54am 20 min

In this episode of Measured, we break down Search Everywhere SEO and share a simple Core vs Wrapper framework so one idea can work on Google, Reddit, LinkedIn, and your website without copy paste content. Search is not j...

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