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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations Fexingo Tolkers Podcast Tolkers Podcast Tolkers Geopolitical Cousins Geopolitical Cousins Jacob Shapiro & Marko Papic China Update China Update Tony Coffee with Jon - Think Big. Get Unstuck. Grow Your Business Coffee with Jon - Think Big. Get Unstuck. Grow Your Business Jon Dwoskin Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Richard C. Wilson, CEO of Family Office Club The AI for Sales Podcast The AI for Sales Podcast Chad Burmeister Inspiring Tech Leaders - AI, Technology Strategy & Digital Transformation Inspiring Tech Leaders - AI, Technology Strategy & Digital Transformation Dave Roberts IMI Podcasts IMI Podcasts Christian Henrik Nesheim The Private School Leader Podcast The Private School Leader Podcast Mark Minkus Bitcoiners - Live From Bitcoin Beach Bitcoiners - Live From Bitcoin Beach Mike Peterson Minor Issues Minor Issues Mark Thornton Konshuhs Agility-Project Manager Coach & Agile Coach, Trainer, Mentor & Author Konshuhs Agility-Project Manager Coach & Agile Coach, Trainer, Mentor & Author Edward Coke, Jr, MSPM,PMP, CAPM, CSM, Agile Coach DX Today | No-Hype Podcast & News About AI & DX DX Today | No-Hype Podcast & News About AI & DX Rick Spair That LEO Guy That LEO Guy That LEO Guy Markets, Meditations, and Mental Models Markets, Meditations, and Mental Models Cosmic Trex Abraham Hicks Abraham Hicks Abraham Hicks プチ鹿島 赤坂タイムス プチ鹿島 赤坂タイムス TBS RADIO Radioland, with James Cridland - radio futurologist Radioland, with James Cridland - radio futurologist James Cridland The Lawn Hustle! The Lawn Hustle! Professional Lawn Maintenance Maritime Morning Brief Maritime Morning Brief Marine Exchange of Puget Sound Payments Brief: FinTech, Banking & Payments News Payments Brief: FinTech, Banking & Payments News Payments Brief Team AI Builds It: Easy Coding Tools AI Builds It: Easy Coding Tools AIAgentStore.ai Real Estate News Today | 2 Min News | The Daily News Now! Real Estate News Today | 2 Min News | The Daily News Now! The Daily News Now! AI Fire Daily AI Fire Daily AIFire.co CFO Podcast CFO Podcast Peter De Roeck ReThink Productivity Podcast ReThink Productivity Podcast ReThink Productivity MarTech Podcast ™ // Marketing + Technology = Business Growth MarTech Podcast ™ // Marketing + Technology = Business Growth I Hear Everything The Neurodivergent Entrepreneur The Neurodivergent Entrepreneur Patrick Casale Staging Sips Staging Sips Lori Fischer Your Daily Real Estate Podcast with Tristan Ahumada Your Daily Real Estate Podcast with Tristan Ahumada Tristan Ahumada Planning your Financial Future Planning your Financial Future IG Wealth Management Inc., Mutual Fund Division Abraham Hicks’s Podcast Abraham Hicks’s Podcast Abraham Hicks Optimizing Your Google Business Profile for Maximum Visibility Optimizing Your Google Business Profile for Maximum Visibility GMB Crush Omni Talk Retail Omni Talk Retail Omni Talk Retail Bourseko MOAT Bourseko MOAT Bourseko The Kings Code Podcast The Kings Code Podcast Tate
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Business

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Fexingo

The Amazon PPC Dayparting ROAS Lever You Are Not Pulling

June 27, 2026 12:31am 8 min

Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...

The Amazon PPC Budget Rollover ROAS Blind Spot

June 26, 2026 12:38pm 7 min

Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...

The Amazon PPC Ad Placement ROAS Blind Spot You Are Ignoring

June 26, 2026 12:32am 7 min

Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...

The Amazon PPC Placement Premium ROAS Blind Spot

June 25, 2026 12:36pm 9 min

Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...

Your Amazon PPC Negative Brand Targeting Blind Spot That Kills ROAS

June 25, 2026 12:29am 7 min

Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...

The Amazon PPC Brand Hijack ROAS Blind Spot

June 24, 2026 12:43pm 11 min

Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffic, inflate your cost-per-click, and tank your ROAS. They walk through a...

Amazon PPC Fallout In A Zero-Day Shelf Life Category

June 24, 2026 12:30am 10 min

Episode 71 of Performance Marketing with Fexingo dives into the hottest marketing challenge of mid-2026: how to run Amazon PPC for products with a zero-day shelf life. Lucas and Luna break down the example of a premium i...

Your Amazon PPC New-to-Brand ROAS Blind Spot

June 23, 2026 12:33pm 9 min

Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how they distort ROAS calculations. Using a case study of a supplement sel...

The Amazon PPC Negative Keyword ROAS Blind Spot That Sinks Scale

June 23, 2026 12:29am 10 min

In Episode 69 of Performance Marketing with Fexingo, Lucas and Luna dig into a hidden ROAS killer on Amazon: negative keywords that are too broad or too aggressive. They walk through a real example of a supplement seller...

Your Amazon PPC Bid Automation Blind Spot Is Costing You ROAS

June 22, 2026 12:35pm 8 min

Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: the bid automation rules that many sellers set and forget. They walk through a real example of a kitchen-gadget brand whose automated 'dynamic bids down only' str...

The Amazon PPC Search Term Level ROAS Blind Spot

June 22, 2026 12:31am 11 min

Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: most advertisers optimize at the campaign level, but the real leverage is at the search term level. Lucas explains how a single search term can ruin a campaign's ...

The Amazon PPC Campaign Budget ROAS Drain You Are Ignoring

June 21, 2026 12:42pm 10 min

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a costly but overlooked ROAS killer: campaign budget management on Amazon. Lucas explains how daily budgets that roll over into a monthly re...

The Amazon PPC New Product Launch ROAS Blind Spot

June 21, 2026 12:27am 9 min

In Episode 65 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly mistake that even experienced Amazon sellers make: launching a new product and expecting positive ROAS from day one. Lucas explains why ...

The Amazon PPC Dayparting ROAS Lever You Are Not Pulling

June 20, 2026 12:31pm 7 min

Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers leave bids flat 24/7, missing 15-20% potential ROAS lift. Using a real ca...

Your Amazon PPC Search Term Isolation ROAS Blind Spot

June 20, 2026 12:27am 8 min

Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign. Lucas and Luna walk through a real case study of a kitchen gadget...

The Amazon PPC Search Term Clustering ROAS Blind Spot

June 19, 2026 12:36pm 7 min

Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down how Amazon's algorithm rewards tightly themed ad groups, why lumping sim...

Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS

June 19, 2026 12:24am 10 min

Episode 61 of Performance Marketing with Fexingo uncovers a frequently overlooked lever in Amazon PPC: search term capping limits. Lucas walks through a real case from a mid-six-figure supplement brand where unconstraine...

The Amazon PPC Ad Copy ROAS Lever You Are Not Using

June 18, 2026 12:30pm 9 min

Episode 60 of Performance Marketing with Fexingo digs into a specific, actionable lever for improving Amazon PPC ROAS: ad copy that matches the search query's intent. Lucas walks through a case study from a supplement br...

The Amazon PPC Search Term Impression Share Blind Spot

June 18, 2026 12:25am 8 min

Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain why high-volume branded terms often have low impression share when bid ...

The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking

June 17, 2026 12:28pm 8 min

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. They explore how a misaligned hierarchy of campaigns and ad groups can ...

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