Podcast Index
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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
Fexingo
Bitcoin News Alerts | Daily BTC Macro Signal
Bitcoin News Alerts
Autoblog News
Truth with GSW
Gbenga Samuel Wemimo (GSW)
晚点聊 LateTalk
晚点 LatePost
每日聽管理
經理人
經理人Podcast
經理人Podcast
MarketBeat | Stock Market News & Analysis
MarketBeat
Finance Exam Prep
Ran Chen, EA, CFP®
The tastylive network
tastylive
Mark Tilbury
Mark Tilbury Fan
富爸爸-财商思维学习
终身都要成长
Rock Stock Channel
rockstockchannel
Rede Agro de Podcasts
Agro Resenha
The PROPERTY DOCTORS, Sydney Australia Novak Properties
Mark Novak, Lisa Novak, Billy Drury, Michael Burgio, Cleo Whithear, Stankovic, Stevan Bubalo, Bidhan Shrestha, Thomas Sims, Jonathan Vescio, Harry Lorcas, Josh Wapshott and guests
Clawgasmic Nail Tech Talks
Chantelle Johnson
Invirtiendo y Entendiendo - Rankia México
Rankia México
The Tarryn Reeves Show
Tarryn Reeves
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Jeremy Young
LBX Collective
Brandon Willey
High Voltage Business Builders Podcast
Neil Twa
The SuccessGrid Podcast
Hussein Taleb of SuccessGrid
The SuccessGrid Podcast
Hussein Taleb
Master of Scaling: Marketing messbar machen – mit Ads, Automatisierung & KI
Christoph Mohr, Jörg Ullmann, Master of Search GmbH
硬核比特--人工智能硬核比特币新闻
Meng
AGORACOM Small Cap CEO Interviews
AGORACOM
The Essential
Will Media - Chiara Piotto
Straight Talking Sustainability
Emma Burlow
Insurance Exam Prep
Ran Chen, EA, CFP®
涨乐早点听
涨乐全球通
FUND财经早班车
中国基金报
Tony Robbins Podcast Daily
Tony
Business News Today | 2 Min News | The Daily News Now!
The Daily News Now!
Cracks Podcast con Oso Trava
Oso Trava
The RICS Podcast
The Royal Institution of Chartered Surveyors
SignalsAZ.com - Arizona News Podcast
Talking Glass Media, LLC
吳淡如人生實用商學院
吳淡如
Business
Fexingo
Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based p...
Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how c...
Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st...
Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i...
Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using ...
Episode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna break down the mechanics behind collaborative filtering and content-based f...
In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate enterprise demand, using a concrete case: a cybersecurity SaaS company that built a partner co-selling program and saw dea...
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is reshaping enterprise demand generation. They break down how companies like Databricks and Airtable use developer communiti...
In episode 69 of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use account tiering to focus resources on high-value accounts. They unpack the tiering framework—Tier 1 for strategic ABM, Ti...
Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it to prevent partner conflict, forecast accurately, and defend margins. They walk through a concrete example: a cybersecuri...
Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns without relying on third-party cookies. They break down a real case: h...
Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of ...
In this episode, Lucas and Luna explore how B2B marketers turn customer success stories into high-impact sales enablement assets. They break down the difference between generic case studies and battle-tested story banks ...
Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. They unpack a case study: a cybersecurity company that used review conte...
Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-market SaaS company called CloudSync used historical usage patterns, support ticket sentiment, and contract renewal timin...
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate ...
Episode 61 of B2B Marketing with Fexingo dives into how enterprise marketers build and deploy sales playbooks for complex, multi-stakeholder deals. Lucas and Luna break down the anatomy of a high-impact playbook using a ...
Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the case of a SaaS company that implemented usage-based pricing with ...
B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Lucas and Luna break down how structured customer interview programs —...
In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterprise marketers prioritize accounts that are actually in-market. Lucas breaks down the difference between first-party and t...
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