Podcast Index
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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
Fexingo
BFM Stratégie
BFM Business
losaficionados deportes
losaficionados deportes
The Larry Kudlow Show
77 WABC
Becker’s Healthcare Podcast
Becker's Healthcare
HOGENT: kwaliteit dus!
The Podcast Planet
Frequent Traveller Circle - Essentials - DEUTSCH
Lars F Corsten
The Aaron Novello Podcast
Aaron Novello
The Living Elevated Show: Smart Moves, Bilingual Voices
Alexander
MasilyJohn
MasilyJohn
The Bridge to Kindness Podcast
River Radio Ministries
Stoic Lessons
Stoic Lessons
The Mark Moss Show
iHeartPodcasts
120 jaar IJsfabriek Strombeek
The Podcast Planet
THE PH PODCAST
Phillip Henry
Jack Hopkins
Jack Hopkins
How Money Works
How Money Works
AI for Interior Designers™ *Podcast
Jenna Gaidusek
Bloomberg Hot Pursuit!
Bloomberg
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
Chandler Bolt, Founder of selfpublishing.com
B2B Podcasting Insights - business strategy podcast for founders and brands
Podknows Podcasting - B2B Podcasting Experts
Cash Flow Connections - Real Estate Podcast
Cash Flow Connections - Real Estate Podcast
Simply Money by Allworth Financial
Allworth Financial
Remarkable Results Radio Podcast
Carm Capriotto, AAP
FEAR & GREED | Business News
Fear and Greed
The Redeeming the Dirt Podcast
Noah Sanders
The Weekly Trend
David Zarling, Ian McMillan
Fast Five by Fear and Greed
Fear and Greed
Home Service Business Coach With David Moerman
David Moerman
On Wealth (Rebrand of Life By Design)
Steve Ek
Factory of the Future Podcast
AW Schultz & Alexandria Burek
Good for Bitcoin
Brandon Marshall & Kate Parkman
The Dutch Investors
The Dutch Investors
The Giving Game
Sophia Whitesell
The Geoholics
thegeoholics
Wall Street Breakfast
Seeking Alpha
Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits
Matt Stockman
Negocios
Fexingo
Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based p...
Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how c...
Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st...
Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i...
Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using ...
Episode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna break down the mechanics behind collaborative filtering and content-based f...
In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate enterprise demand, using a concrete case: a cybersecurity SaaS company that built a partner co-selling program and saw dea...
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is reshaping enterprise demand generation. They break down how companies like Databricks and Airtable use developer communiti...
In episode 69 of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use account tiering to focus resources on high-value accounts. They unpack the tiering framework—Tier 1 for strategic ABM, Ti...
Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it to prevent partner conflict, forecast accurately, and defend margins. They walk through a concrete example: a cybersecuri...
Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns without relying on third-party cookies. They break down a real case: h...
Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of ...
In this episode, Lucas and Luna explore how B2B marketers turn customer success stories into high-impact sales enablement assets. They break down the difference between generic case studies and battle-tested story banks ...
Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. They unpack a case study: a cybersecurity company that used review conte...
Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-market SaaS company called CloudSync used historical usage patterns, support ticket sentiment, and contract renewal timin...
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate ...
Episode 61 of B2B Marketing with Fexingo dives into how enterprise marketers build and deploy sales playbooks for complex, multi-stakeholder deals. Lucas and Luna break down the anatomy of a high-impact playbook using a ...
Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the case of a SaaS company that implemented usage-based pricing with ...
B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Lucas and Luna break down how structured customer interview programs —...
In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterprise marketers prioritize accounts that are actually in-market. Lucas breaks down the difference between first-party and t...
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