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The Advanced Selling Podcast The Advanced Selling Podcast Bill Caskey and Bryan Neale: B2B Sales Trainers DNVR CU Buffs Podcast DNVR CU Buffs Podcast ALLCITY Network, DNVR Sports NYC NOW NYC NOW WNYC Locked On Bengals - Daily Podcast On The Cincinnati Bengals Locked On Bengals - Daily Podcast On The Cincinnati Bengals Locked On Podcast Network, James Rapien, Jake Liscow The Bridge Austin The Bridge Austin The Bridge Austin WPGM On Demand WPGM On Demand Montrose Broadcasting FreightCasts FreightCasts FreightWaves The Contractor Fight with Tom Reber The Contractor Fight with Tom Reber Tom Reber Щоденна українська передача Щоденна українська передача Radio Vaticana - Vatican News The Adam Mockler Show The Adam Mockler Show MeidasTouch Network Ram Dass Here And Now Ram Dass Here And Now Lacassy Dias Boston Red Sox News Today | 2 Min News | The Daily News Now! Boston Red Sox News Today | 2 Min News | The Daily News Now! The Daily News Now! Cincinnati Edition Cincinnati Edition Cincinnati Public Radio Biblical Deep Dive with Pastor (Dr) W.F Kumuyi Biblical Deep Dive with Pastor (Dr) W.F Kumuyi Pastor (Dr) W.F Kumuyi Cleveland Guardians News Today | 2 Min News | The Daily News Now! Cleveland Guardians News Today | 2 Min News | The Daily News Now! The Daily News Now! Detroit Lions News Today | 2 Min News | The Daily News Now! Detroit Lions News Today | 2 Min News | The Daily News Now! The Daily News Now! Hittin' Season: A Philadelphia Phillies podcast Hittin' Season: A Philadelphia Phillies podcast WHYY Real America’s Voice Real America’s Voice iHeartPodcasts Wretched Radio with Todd Friel Wretched Radio with Todd Friel Fortis Institute In the Litter Box In the Litter Box Jewels Jones & Catturd Nagwa Malik's Naked Thoughts Nagwa Malik's Naked Thoughts Nagwa Malik (author) NBA News Today | 2 Min News | The Daily News Now! NBA News Today | 2 Min News | The Daily News Now! The Daily News Now! Studio Ett Studio Ett Sveriges Radio The Morning Focus Daily Devotional with Rick and McKenna The Morning Focus Daily Devotional with Rick and McKenna Rick Smith & McKenna Ferry New York City News Today | 2 Min News | The Daily News Now! New York City News Today | 2 Min News | The Daily News Now! The Daily News Now! Eye on Africa Eye on Africa FRANCE 24 English Wall Street Now Wall Street Now ABC News The John Phillips Show The John Phillips Show 790 KABC Radio | Cumulus Los Angeles The Glenn Show The Glenn Show Glenn Loury Timeless Drama - Full Books Timeless Drama - Full Books The Podcast Network Microwave Journal Podcasts Microwave Journal Podcasts microwavejournal Daily Dose of Dana Daily Dose of Dana Dana Bowling Monster Man Monster Man James Holloway The BetaKit Podcast Channel The BetaKit Podcast Channel BetaKit Podcast Network Carolina Panthers News Today | 2 Min News | The Daily News Now! Carolina Panthers News Today | 2 Min News | The Daily News Now! The Daily News Now! Life Church Messages Life Church Messages Life Church Huntington PHLY Philadelphia Sixers Podcast PHLY Philadelphia Sixers Podcast ALLCITY Network, PHLY Sports
The Advanced Selling Podcast

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The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainers

The People Who Taught Us Everything We Know About Sales

July 27, 2026 3:00pm 16 min

Send us Fan MailTwenty years in this business means running into a lot of characters. This week Bill and Bryan riff on the people — bosses, clients, gatekeepers, baristas — who taught them something they never forgot, wh...

Self-Scouting: The Mid-Year Sales Review Most Reps Skip

July 06, 2026 9:00am 17 min

Send us Fan MailYou're six months into the year. Do you actually know what's working in your sales process — and what you quietly stopped doing back in February?Bill and Bryan borrow a trick from football coaches: self-s...

Say This, Not That: Why Precise Language in Sales Closes More Deals

June 29, 2026 4:00pm 20 min

Send us Fan MailImprecise language is quietly sabotaging your sales process — and most sellers don't even notice it happening. This week, Bill and Bryan dig into the art of precise communication and why "what they hear" ...

Patterns of Limitation: Part 2

June 22, 2026 4:00pm 13 min

Send us Fan MailBill and Bryan continue their series on the hidden patterns that quietly cap sales performance. Building on last episode's conversation about "drift," they dig into two more limiting patterns: fear (and w...

Patterns That Are Holding You Back

June 15, 2026 4:00pm 19 min

Send us Fan MailBill and Bryan dig into what they call "patterns of limitation" — the ingrained habits and mindsets that quietly cap your sales growth, often disguised as things that are already working.They explore four...

Why Your Spiritual Foundation Is Your Biggest Sales Asset

June 08, 2026 2:00pm 18 min

Send us Fan MailBill goes somewhere different today — and that's intentional.In this solo episode, Bill Caskey shares the first six of twelve core sales principles, each grounded in a biblical reference. From understandi...

7 Lies About Sales Success

June 01, 2026 10:00am 15 min

Send us Fan MailWhat if the beliefs driving your sales career are built on a foundation of lies?In this solo episode, Bill Caskey breaks down seven deeply normalized lies about achievement, income, and sales success — th...

How to Become the Obvious Choice (Part 2)

May 26, 2026 9:00am 19 min

Send us Fan MailBill Caskey and Bryan Neale continue their series on how to become the Obvious Choice for your prospects and customers — not by closing harder, but by selling smarter throughout the entire process.In Part...

Becoming the Obvious Choice (Part 1)

May 19, 2026 9:00am 21 min

Send us Fan MailHow do you become the vendor your customers never even think to replace? In Part 1 of this short series, Bill and Bryan break down what it actually takes to become the obvious choice — not through last-mi...

The Fear Factor in Sales

May 11, 2026 9:00am 21 min

Send us Fan MailFear shows up at every stage of a sales career — first calls, big promotions, major presentations, and yes, posting on LinkedIn. In this episode, Bill and Bryan dig into how fear works, why your brain tre...

The Simple Shift That Changes Every Sales Conversation

May 04, 2026 2:00pm 19 min

Send us Fan MailAre you walking into sales calls without getting clear on the actual problem you're solving? In this episode, Bill and Bryan dig into one of the most overlooked fundamentals in B2B sales: defining the rea...

Why Your Calendar Is Killing Your Pipeline

April 27, 2026 8:00am 20 min

Send us Fan MailWhat's the #1 problem facing salespeople and customer acquisition professionals right now? Bill and Bryan each share their answer — and while they come at it from slightly different angles, both point to ...

Stop Being Selfish: The Sales Habit That Pays Off Later

April 20, 2026 11:00am 15 min

Send us Fan MailBill and Bryan are back from spring break with a powerful lesson about the long game in sales. Inspired by a 35-year-old charity event that grew into a $400 million movement, they dig into how the small a...

Why Prospects Stop Trusting You (And How to Fix It)

April 09, 2026 1:00pm 5 min

Send us Fan MailTrust is the missing ingredient in most failed deals — and the old methods of building it (the hearty handshake, the enthusiastic follow-up email) no longer cut it. In part four of the Sales Identity Cris...

The Identity Shift: From Labor to Leverage

April 02, 2026 1:00pm 4 min

Send us Fan MailIn this solo episode, Bill Caskey continues his series on the Sales Identity Crisis — specifically, the shift from being a laborer to becoming a leverager.If your sales approach is built on effort alone —...

Stop Hiding. Create Space to Be Excellent.

March 30, 2026 9:00am 13 min

Send us Fan MailMost salespeople wait for opportunity to come to them. Bill and Bryan flip that script.In this episode, they explore what it means to create a "space for excellence" — the rooms, events, and moments where...

Raise Your Prices Without Losing Your Clients

March 23, 2026 5:00am 15 min

Send us Fan MailA listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B sales: getting commoditized on price.Bill and Bryan tackle both sides ...

Stop Watching the Scoreboard — Start Watching the Inputs

March 16, 2026 9:00am 17 min

Send a textWe're at the end of Q1 — and Bill and Bryan use a trip to the Pacers game as a launching pad for a conversation about what actually matters when you check the scoreboard.Inspired by Bill Walsh's coaching philo...

Find the Real Pain Behind Every Sales Conversation

March 05, 2026 5:00am 5 min

Send a textEvery prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong.In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rare...

The Best Sales Gifts Nobody Buys You

March 02, 2026 8:00am 21 min

Send a textIt's Bill's birthday — and that means one thing: it's time to talk about gifts. But not the usual Amazon cards and polka dot sweaters. Bill and Bryan dig into the sales gifts worth actually giving yourself: th...

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