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The Business of Apparel

Arts

The Business of Apparel

Rachel Erickson

Why "Learning As You Go" Will Bankrupt You in the Fashion Industry

July 09, 2026 6:00am 27 min

When apparel founders fail to create a profitable business, it's not because they lack talent or great product ideas. They struggle because they're forced to navigate a highly technical industry through expensive trial a...

How Jason Daniel Turned LSKD Into a Movement, Not Just a Clothing Brand

July 02, 2026 6:00am 33 min

Building a successful apparel brand takes more than creating great products. The strongest brands are built around a clear purpose, a committed community, and a culture that inspires people to keep growing. In this episo...

The Exact Blueprint to Stop Being the Bottleneck in Your Apparel Business

June 25, 2026 6:00am 20 min

If you're feeling exhausted as the CEO of your apparel brand, it doesn't necessarily mean you're working too hard. It may be a sign that you've become the bottleneck preventing your company from growing. In this episode ...

How to Make Firing an Employee 100x Less Painful

June 18, 2026 6:00am 16 min

Managing employees well starts long before difficult conversations ever happen. In fact, the systems you put in place from day one can determine whether your team grows together or struggles with disengagement and poor p...

The Job Description Template That Attracts A-Players (Not Duds)

June 11, 2026 6:00am 18 min

Hiring the right team members can feel like searching for a needle in a haystack, especially when the candidates you're attracting aren't who you hoped for. In this episode of the Business of Apparel podcast, Rachel expl...

A Simple Guide to Landed Cost: Calculating the Real Price of Your Products

June 04, 2026 6:00am 17 min

If you're not accurately calculating your landed costs, your apparel brand could be losing money without you even realizing it.  In this episode of the Business of Apparel podcast, Rachel explains exactly what landed cos...

What Retail Buyers Actually Want: 3 Things You Need Before Pitching a Store

May 28, 2026 6:00am 19 min

Retail stores can be a powerful partner in increasing brand visibility and building customer trust, but there needs to be a strategy behind the way brand founders pitch their apparel.   In this episode of the Business of...

Escaping the Hustle Trap & Curing Imposter Syndrome with Brian Finnerty

May 21, 2026 2:15pm 32 min

Welcome back to the Business of Apparel podcast, your one-stop shop to learn how to launch, grow, and scale your apparel brand! I'm your host, Rachel Erickson. In today's episode, I am thrilled to welcome Brian Finnerty,...

6 Key Roles Every Apparel Brand Founder Needs to Scale

May 14, 2026 6:00am 26 min

6 Key Roles Every Apparel Brand Founder Needs to Scale Most apparel founders wait too long to build the right team and it costs them growth, profitability, and burnout. In this episode of The Business of Apparel Podcast,...

How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton

May 07, 2026 6:00am 33 min

How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton If you're a boutique owner thinking about launching your own clothing line, this episode breaks down what it really takes...

How Much to Pay Your First Hire (Without Breaking Your Apparel Brand)

April 30, 2026 6:00am 16 min

How Much to Pay Your First Hire (Without Breaking Your Apparel Brand) Hiring your first employee can feel impossible, but what if you're thinking about it the wrong way? In this episode, Rachel breaks down exactly how mu...

The Merchandising Framework That Makes Customers Buy More

April 23, 2026 6:00am 14 min

The Merchandising Framework That Makes Customers Buy More Merchandising isn't just about what looks good...it's about what sells. In this episode, Rachel breaks down how to think like a retail pro and build a product lin...

3 Costly Apparel Brand Mistakes Killing Your Profits (And How to Fix Them Fast)

April 16, 2026 6:00am 21 min

3 Costly Apparel Brand Mistakes Killing Your Profits (And How to Fix Them Fast) If your apparel brand isn't growing, or worse, burning through cash...these are the mistakes you can't afford to ignore. In this episode of ...

Inventory Forecasting for Apparel Brands: 3 Proven Strategies to Avoid Stockouts & Scale Profitability

April 09, 2026 6:00am 18 min

Inventory Forecasting for Apparel Brands: 3 Proven Strategies to Avoid Stockouts & Scale Profitability Struggling to figure out how much inventory to order without overbuying, or worse, selling out too fast? In this epis...

Why Factory Audits FAIL and What Smart Apparel Brands Should Do Instead with Anna Triponel

April 02, 2026 5:00am 41 min

Why Factory Audits FAIL and What Smart Apparel Brands Should Do Instead with Anna Triponel Factory audits are not enough. If you want to build a stronger apparel brand, protect your margins, reduce sourcing risk, and cre...

The #1 Profit Metric Every Apparel Brand Must Track (Most Founders Ignore This)

March 26, 2026 6:00am 20 min

The #1 Profit Metric Every Apparel Brand Must Track (Most Founders Ignore This) Most apparel founders obsess over sales numbers, but ignore the one metric that actually determines whether their brand survives. In this ep...

Shopify Backend Cheat Codes for Apparel Brands: Style Numbers, SKUs & Product Page Secrets

March 19, 2026 6:00am 17 min

Shopify Backend Cheat Codes for Apparel Brands: Style Numbers, SKUs & Product Page Secrets Your Shopify backend might be costing you sales and most apparel brand owners don't realize it. In this episode of The Business o...

Your Shopify Data Might Be Lying To You

March 12, 2026 7:00am 14 min

EP 158 - Your Shopify Data Might Be Lying To You What if your Shopify reports are lying to you? In this episode of The Business of Apparel Podcast, Rachel explains one of the most overlooked problems in e-commerce: bad d...

From Pro Golfer to 500+ Retail Stores: The Sales-First Apparel Growth Playbook with Taylor Artman

March 05, 2026 6:00am 33 min

From Pro Golfer to 500+ Retail Stores: The Sales-First Apparel Growth Playbook with Taylor Artman Want to get your apparel brand into retail accounts, even if you're not viral on Instagram or TikTok? In this episode of T...

Your SKU System Doesn't Have to Be Complicated

February 26, 2026 6:00am 13 min

Your SKU System Doesn't Have to Be Complicated Your SKU system does NOT need to be complicated...but it does need to be consistent. If you're an apparel brand owner setting up your Shopify backend, preparing for a 3PL, o...

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