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WHY DESIGN? WHY DESIGN? Chris Whyte | Kodu The Blodgett Show The Blodgett Show Christopher Blodgett Fatto in casa da Benedetta Fatto in casa da Benedetta Benedetta Rossi Novel Marketing Novel Marketing Thomas Umstattd Jr. Kakos Industries Kakos Industries Kakos Industries Pathways with Joseph Campbell Pathways with Joseph Campbell Joseph Campbell Foundation Shakespeare Anyone? Shakespeare Anyone? Kourtney Smith & Elyse Sharp People’s Guide to the Cthulhu Mythos: Horror Stories, Weird Fiction, and Film Reviews People’s Guide to the Cthulhu Mythos: Horror Stories, Weird Fiction, and Film Reviews DB Spitzer/David Heath/Aunt Gore NPR's Book of the Day NPR's Book of the Day NPR Detailed: An original podcast by ARCAT Detailed: An original podcast by ARCAT ARCAT // Gābl Media Bookish Flights: Books, Author Interviews & Must-Read Recommendations Bookish Flights: Books, Author Interviews & Must-Read Recommendations Kara Infante Daily Strength: A 365-Day Devotional for Men Daily Strength: A 365-Day Devotional for Men Crossway Daily Joy: A 365-Day Devotional for Women Daily Joy: A 365-Day Devotional for Women Crossway Wine Guide with Cork & Fizz - Wine education for beginners and enthusiasts Wine Guide with Cork & Fizz - Wine education for beginners and enthusiasts Hailey Bohlman | Wine Educator Inspired by Ms Amber Red Inspired by Ms Amber Red Amber Guthery Open Mind Open Mind OPEN Karin Sorkin | Intuitive bAbBLE Karin Sorkin | Intuitive bAbBLE Karin Sorkin Rinse, Reflect, Repeat 365 Alphabetical Bible Devotional w/ Anita Cordell Rinse, Reflect, Repeat 365 Alphabetical Bible Devotional w/ Anita Cordell Anita Cordell NCARB NCARB Gābl Media // NCARB The Hollywood Godfather Podcast The Hollywood Godfather Podcast GRI Entertainment The PHYS Podcast The PHYS Podcast PHYS Media Group Craft Beer Republic Craft Beer Republic Craft Beer Republic Fantasy FanFellas Fantasy FanFellas Fantasy Fangirls Media Network A Small Voice: Conversations with photographers and filmmakers A Small Voice: Conversations with photographers and filmmakers Ben Smith Dropped Among This Crowd Dropped Among This Crowd Sara Jachimiak The Audiobook Vault: Catholic Sacred & Classic Voices from the Past The Audiobook Vault: Catholic Sacred & Classic Voices from the Past The Audiobook Vault: Catholic Brushwood Media Network Brushwood Media Network Brushwood Media Network DRAMA. with Connor & Dylan MacDowell DRAMA. with Connor & Dylan MacDowell Connor and Dylan MacDowell Science Modeling Talks Science Modeling Talks Mark Royce One by Willie One by Willie John Spong Biohacking Beauty: The Anti-Aging Skincare Podcast Biohacking Beauty: The Anti-Aging Skincare Podcast Young Goose Princeton UP Ideas Podcast Princeton UP Ideas Podcast New Books Network New Books in European Politics New Books in European Politics New Books Network Ballet Help Desk Ballet Help Desk Jenny Huang and Brett Gardner An Endless Redundancy with Olly Woods An Endless Redundancy with Olly Woods Olly Woods Ghost Machine Fans Ghost Machine Fans Nick Wilson The Slowdown: Poetry & Reflection Daily The Slowdown: Poetry & Reflection Daily Eliana Benavides
WHY DESIGN?

Arts

WHY DESIGN?

Chris Whyte | Kodu

Why He Stopped Designing Products and Started Asking Why | Shaun Fynn

July 01, 2026 12:00am 44 min

What if the most important thing a designer can do has nothing to do with making?In this episode of Why Design, Shaun Fynn shares the belief that sits at the heart of his work: that observation, not making, is the true f...

They Gave Their Own Product Away for Free, Then It Funded in a Day | Pensa

June 24, 2026 12:00am 1:08

What does twenty years of serious product work actually look like from the inside?In this episode of Why Design, Marco and Mark, co-founders of Pensa, share the belief that sits at the heart of their work: that the best ...

Why the Best New Design Leaders Change Nothing in Their First 90 Days | Stephan Clambaneva

June 10, 2026 12:00am 1:06

Are you designing for the middle of the bell curve, or for the people who need it most?In this episode of Why Design, Stephan Clambaneva shares the belief that sits at the heart of his work: that industrial design's grea...

The SOSV Partner Who Says the Best Persuaders Are Introverts (And Why He Backs Them First) | Bill Liao

June 03, 2026 12:00am 1:23

What if the science works, the market is ready, and your company still dies?In this episode of Why Design, Bill Liao shares the belief that sits at the heart of his work: that the stories we co-believe in are our civilis...

Why Design Is Still a Polite Cost Centre With Good PR | Lisa Gralnek

May 27, 2026 2:00am 1:15

What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists?In this episode of Why Design, Lisa Gralnek shares the belief that sits at the he...

How He Built a Sports Car Company Without an Engineering Team | Mark Tapscott

May 20, 2026 12:00am 1:22

When was the last time a car company asked you what you actually wanted in the car before they built it?In this episode of Why Design, Mark Tapscott shares the belief that sits at the heart of his work: that lightness is...

Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers

May 13, 2026 12:00am 1:26

How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I am GE”?In this episode of Why Design, Bob Schwartz shares the be...

No Engineering Degree. No Prototype. He Signed Up for CES Anyway | Floyd Freeman

May 06, 2026 12:00am 1:03

What does it take to solve a problem that everyone experiences and nobody has fixed?In this episode of Why Design, Floyd Freeman shares the belief that sits at the heart of his work: that the most obvious problems are so...

What Building the Production Machine Teaches You About the Design | Matt Batchelor

April 29, 2026 12:00am 1:07

What does it actually take to get something you designed onto a supermarket shelf at scale?In this episode of Why Design, Matt Batchelor shares the belief that sits at the heart of his work: that the best design does not...

Why Getting Into John Lewis Still Wasn't Enough | Phil Staunton

April 22, 2026 12:00am 1:22

What does it actually cost to build a hardware brand from inside a design agency?In this episode of Why Design, Phil Staunton shares the belief that sits at the heart of his work: that product design is only as good as t...

Why the best hardware careers look like wrong turns from the outside | Felicity Boyce

April 16, 2026 12:00am 1:08

What do you do when the work you're best at starts to feel like the problem?In this episode of Why Design, Felicity Boyce shares the belief that sits at the heart of her work: that understanding how something is made, at...

Why the Softest Fruit is the Hardest Engineering Problem, And Robotics’ Potential | Sid Shaikh

April 08, 2026 12:00am 1:08

What does it take to solve a problem nobody else is willing to attempt, in a country 10,000 miles away, with a 15-person team and an active fundraise running in the background?In this episode of Why Design, Sid Shaikh sh...

Why Half the Country Can't Access Clean Energy, And What’s Changing | Rob Hallifax

April 01, 2026 12:00am 1:06

What if the biggest gap in the clean energy transition isn't technology or politics, but simply who the products were designed for?In this episode of Why Design, Rob Hallifax shares the belief that sits at the heart of h...

Why Nobody Fixed This $12 Billion Surgical Problem, Until Now | Liz McGloughlin

March 25, 2026 12:00am 59 min

What does it take to redesign a surgical instrument that nobody has touched in sixty years?In this episode of Why Design?, Liz McGloughlin shares the belief that sits at the heart of her work: that hardware problems wort...

Why the Worst Thing You Can Do Is Be the Designer Everyone Wants You to Be | Dan Salisbury, Automata

March 18, 2026 12:00am 1:06

What does it take to walk into a deep tech startup as the only industrial designer... Earn the trust of thirty engineers, and... Build a design identity so thoroughly baked into the product that no one can ever cost-opti...

Why Fertility Treatment Is Broken (And What Needs to Change) | Tess Cosad on Building Béa Fertility

March 11, 2026 5:00am 1:03

What if the most important fertility treatment of the last decade wasn’t invented in a clinic, but built from scratch, during a lockdown, by someone who had never worked in medicine? In this episode of Why Design, Tess C...

From Folding Bikes to Electric Aircraft: The Design Philosophy of Mark Sanders

January 28, 2026 12:00am 1:14

What connects a folding bicycle, a kitchen tool, and an electric ultralight aircraft? For Mark Sanders, the answer isn’t the category, it’s the thinking. In this episode of Why Design, Mark joins host Chris Whyte to refl...

The Quiet Discipline Behind Long-Lasting Design Businesses with Paul Metaxatos

January 21, 2026 12:00am 1:09

In an industry that often celebrates rapid growth, visibility, and bold ambition, there’s a quieter reality that rarely gets attention: The design businesses that last aren’t built through speed. They’re built through di...

Why Design Should Take Over the World: A Conversation with Tylan Tschopp

January 14, 2026 12:00am 1:03

What if design wasn’t just a function… but a way of thinking about the world?In this episode of Why Design, Tylan Tschopp shares a belief that sits at the heart of his career: that design, when combined with engineering ...

How Paul Marshall Built Rapid Fluidics into a Global Microfluidics Partner Through Curiosity and Good Engineering

December 17, 2025 12:00am 1:02

What connects offshore engineering, inkjet printers, molecular diagnostics and a small workshop in a church in Newcastle? For Paul Marshall, it’s all part of the same journey: a lifelong fascination with how things work,...

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