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The Rockstar CMO F'in' Marketing Podcast The Rockstar CMO F'in' Marketing Podcast Rockstar CMO Local Business Buzz Local Business Buzz LocalBiz Finder Motion and Success Motion and Success Ayodeji Omotoye, Cody Brown Spark Good Podcast Spark Good Podcast Stephanie Malon-Rufi Risk Parity Radio Risk Parity Radio Frank Vasquez Frequent Traveller Circle - Essentials - DEUTSCH Frequent Traveller Circle - Essentials - DEUTSCH Lars F Corsten Diversity Conversations W/ Eric Ellis & Tommie Lewis Diversity Conversations W/ Eric Ellis & Tommie Lewis Eric Ellis and Tommie Lewis Friends from Wild Places Friends from Wild Places Shireen Botha Leveraging AI Leveraging AI Isar Meitis Круче Чака: Стартап-инсайты от М. Кольхаузер Круче Чака: Стартап-инсайты от М. Кольхаузер Мартин The Bridge to Kindness Podcast The Bridge to Kindness Podcast River Radio Ministries Retire Y'all Radio with Adam Curran Retire Y'all Radio with Adam Curran Adam Curran 藤岡宮司の未来志向チャンネル 藤岡宮司の未来志向チャンネル えんむすびの社 二柱神社 宮司 藤岡邦彦 Monetary Matters with Jack Farley Monetary Matters with Jack Farley Jack Farley The Bit Bite Podcast The Bit Bite Podcast The Bit Bite Podcast Heavy Things Lightly Heavy Things Lightly John Heers The AI & Marketing Podcast for Local Businesses The AI & Marketing Podcast for Local Businesses The AI & Marketing Podcast for Local Businesses The Larry Kudlow Show The Larry Kudlow Show 77 WABC The Prison Show The Prison Show David Collingsworth - Producer 90.1 FM KPFT - The Prison Show 聞くとマーケティングが学べるラジオ 聞くとマーケティングが学べるラジオ 多田 翼 (Aqxis 代表) Bloomberg Talks Bloomberg Talks Bloomberg Playlist News : les meilleurs podcasts d'actualité Playlist News : les meilleurs podcasts d'actualité Acast France FEAR & GREED | Business News FEAR & GREED | Business News Fear and Greed The Aaron Novello Podcast The Aaron Novello Podcast Aaron Novello Roommates Show with Jalen Brunson & Josh Hart Roommates Show with Jalen Brunson & Josh Hart Playmaker and iHeartPodcasts PWTorch Dailycast PWTorch Dailycast Pro Wrestling Torch FIRMA.FUSSBALL.FAMILIE. | Der 15-Minuten-Kick für starke Unternehmer FIRMA.FUSSBALL.FAMILIE. | Der 15-Minuten-Kick für starke Unternehmer Michael H. Metzger | Unternehmertrainer, Familienvater, Mutmacher, Autor | migellum GmbH Dropping Bombs Dropping Bombs Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line Podcasts From The Printerverse Podcasts From The Printerverse Print Media Centr Geek Forever’s Podcast Geek Forever’s Podcast tharadhol 米国株投資で幸せ作り 米国株投資で幸せ作り beikoku-stock New Heights Fellowship Baptist church of East Toledo New Heights Fellowship Baptist church of East Toledo Daniel Ray Stevenson Artificial Intelligence Growth Architect | Connor with Honor | Real Estate Consultant Artificial Intelligence Growth Architect | Connor with Honor | Real Estate Consultant Connor T. MacIvor | Connor with Honor This Morning With Gordon Deal This Morning With Gordon Deal Compass Media Networks LONG LIVE DOGS Pitbulls & Pet Grief Podcast LONG LIVE DOGS Pitbulls & Pet Grief Podcast Craig Fields and Josephine Ciuzio Peter Pru | Option Sellers School Peter Pru | Option Sellers School Peter Pru #12minconvos with Jesus Believers #12minconvos with Jesus Believers Engel Jones
The Rockstar CMO F'in' Marketing Podcast

Business

The Rockstar CMO F'in' Marketing Podcast

Rockstar CMO

The Head of AI and Insight Episode

July 04, 2026 11:23am 50 min

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away or...

The AI for Scale, Volume, and Cannes Episode

June 27, 2026 1:32pm 54 min

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.  They discuss:  ...

The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode

June 20, 2026 1:17pm 59 min

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.  They shar...

The Folklore and AI Use Case Research Episode

June 13, 2026 12:47pm 56 min

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business bac...

The LLMs as Analysts and Content Factory to Media Powerhouse Episodes

June 06, 2026 12:21pm 56 min

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of LLMs on the big analyst firms and the general advisory around B2B buying decisions...

The Your Content is Your AI Problem and the Kayfabe Illusion Episode

May 30, 2026 8:44am 51 min

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content Problem...

The 5 Tips to Get LLM Attention and Revisiting the Mullet Episode

May 25, 2026 7:29am 51 min

This week, former Forrester Research Director Jeff Clark, is back in the studio with our host Ian Truscott to discuss 5 tips for getting your content into the LLMs, pulling at a thread that has come up a couple of times ...

The Agentic Prospecting and Content-Led Marketing Episode

May 16, 2026 11:29am 48 min

This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss an article from Anthony McPartlin, Principal Analyst at Forrester, Agentic Prospecting: Seven Reasons...

The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

May 10, 2026 12:07pm 38 min

This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week.  Those things were: Email has become earned, not owned - in...

The Jon Miller Predictions and Editing the Mediocre out of AI Episode

May 02, 2026 10:21am 59 min

This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January.  Jon Miller is desc...

The Cathy on Personalization and Career Hedging with Robert Episode

April 25, 2026 10:19am 54 min

This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can’t Personalize What You Don't Understand  They discuss:  ...

The Fighting Do Nothing and 6 Year Anniversary Episode

April 18, 2026 8:48am 51 min

This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott, to discuss how marketing can help sales defeat the biggest competitor in many B2B deals - do n...

The Educating the Buyer and AI’s Impact on Marketing Jobs Episode

April 11, 2026 9:24am 53 min

This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not b...

The Cathy on Funnels and Robert’s Pointy Bits Episode

April 04, 2026 1:56am 53 min

This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn’t Dead, Your Version of It Is.  They discuss:  The funnel is not...

The Slice and Rick Rubin on Work Episode

March 28, 2026 10:29am 51 min

A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two successful fractional CMOs who founded The ...

The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode

March 21, 2026 5:02am 59 min

This week, Jeff Clark, former Forrester Research Director, has been reading  Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into so...

The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode

March 15, 2026 12:35pm 52 min

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Im...

The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode

March 07, 2026 10:54am 1:06

This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include: Making the business case ...

The Confessions of a CMO and Plural Brands Episode

February 28, 2026 8:44am 58 min

This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency netw...

The Lisa Bonnano and Killing the SaaS Vibe Episode

February 21, 2026 9:29am 51 min

This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail.   Lisa Bonanno is a revenue and customer-focuse...

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