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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Consumer Behavior Lab AgriTalk AM & PM AgriTalk AM & PM AgriTalk AM & PM At Any Rate At Any Rate J.P. Morgan Global Research A Beginner's Guide to AI A Beginner's Guide to AI Dietmar Fischer UBC News World UBC News World David Steward Pharmacy Podcast Network Pharmacy Podcast Network Pharmacy Podcast Network This Week in Pharmacy This Week in Pharmacy Pharmacy Podcast Network Happy Work - Management & bien-être au travail Happy Work - Management & bien-être au travail Gaël Chatelain-Berry Becker’s Healthcare Podcast Becker’s Healthcare Podcast Becker's Healthcare Le 5 cose da sapere sui mercati oggi Le 5 cose da sapere sui mercati oggi Filippo Buraschi Energy News Beat Podcast Energy News Beat Podcast Stuart Turley The Commercial Real Estate Deep Dive Podcast The Commercial Real Estate Deep Dive Podcast Joseph Gozlan, Eureka Business group The Audible Local Ledger Reads to the Blind The Audible Local Ledger Reads to the Blind Audible Local Ledger Corporate Gossip Corporate Gossip Nitetoast media Proactive - Interviews for investors Proactive - Interviews for investors Proactive Sales Training. Close It Now! Sales Training. Close It Now! Sam Wakefield Go with Elmo Lovano Go with Elmo Lovano Elmo Lovano NomadTreneur NomadTreneur AC Wilson O Assunto é Dinheiro - Luiz Gustavo Medina O Assunto é Dinheiro - Luiz Gustavo Medina CBN Slate Daily Feed Slate Daily Feed Slate Podcasts Frequent Traveller Circle - Essentials - DEUTSCH Frequent Traveller Circle - Essentials - DEUTSCH Lars F Corsten The Farmers Guardian Podcast The Farmers Guardian Podcast Farmers Guardian The Florida Roundup The Florida Roundup WLRN News & WUSF Keep The Change Keep The Change nextAdvisory Economia dia a dia Economia dia a dia Juliana Simões Power Analysis Power Analysis Anthony Power & Bryce McNallie La Lettre Pro - Le Podcast IA La Lettre Pro - Le Podcast IA Brulhatour 2043 Podcast 2043 Podcast TPP MasilyJohn MasilyJohn MasilyJohn The Elevate Collection Podcast The Elevate Collection Podcast Alexandria Reed & Jordan Hawkins The Travel Agent Guide The Travel Agent Guide Byrd Bergeron and Haley DeCarlo AI News & Strategy Daily with Nate B. Jones AI News & Strategy Daily with Nate B. Jones Nate B. Jones Rock Solid Conversations Rock Solid Conversations Eric Zwigart The Best of the Money Show The Best of the Money Show Radio 702 Stocks To Watch Stocks To Watch Global One Media Pte. Ltd. Sweetspot Podcast Sweetspot Podcast Sweetspot Studio, Marc Suess PBD Podcast PBD Podcast PBD Podcast
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Business

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

July 01, 2026 1:00pm 59 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...

How AI is influencing marketing and why human judgment still matters

June 24, 2026 11:00am 48 min

In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...

How e-commerce brands use behavioral science to increase perceived value

June 17, 2026 1:00pm 38 min

In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...

Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

June 10, 2026 12:00pm 46 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...

Behavioral Science for Agencies: Strategy

June 03, 2026 1:00pm 43 min

In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...

The 4 P's of Marketing: Place

May 28, 2026 2:00am 33 min

In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...

Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior

May 20, 2026 2:00pm 1:02

In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...

The 4 P's of Marketing: Product

May 14, 2026 12:00pm 45 min

In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...

Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands

May 06, 2026 12:00pm 39 min

In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...

The 4 P's of Marketing: Pricing

April 29, 2026 2:00pm 45 min

In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...

Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

April 22, 2026 5:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...

The 4 P's of Marketing: Promotion

April 15, 2026 3:00pm 52 min

In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

April 08, 2026 1:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...

Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption

April 01, 2026 3:00pm 35 min

MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

March 25, 2026 1:00pm 55 min

In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...

Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers

March 18, 2026 2:00pm 34 min

MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...

Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

March 11, 2026 2:00pm 53 min

In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...

Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

March 04, 2026 1:00pm 35 min

In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...

How small behavioral shifts can help make you happier

February 25, 2026 11:00am 46 min

In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...

Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

February 18, 2026 12:00pm 1:05

In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...

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