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The Unique Boutique Podcast The Unique Boutique Podcast Matt Hodkinson I AM HealingStrong I AM HealingStrong HealingStrong Morgenmødet Morgenmødet BankInvest TIQUE Talks: The Business Podcast for Travel Advisors TIQUE Talks: The Business Podcast for Travel Advisors Robin Bradley and Jennifer Jacob 虎嗅·商业有味道 虎嗅·商业有味道 虎嗅APP The Anointed Scribe Podcast for Christian Writers | Faith, Encouragement & Christian Author Business The Anointed Scribe Podcast for Christian Writers | Faith, Encouragement & Christian Author Business Urcelia Teixeira | Christian Fiction Author | Faith-Led Author Mentor Chat GPT Infinite Intelligence Chat GPT Infinite Intelligence Sol Good Network Chat GPT Podcast Chat GPT Podcast Sol Good Network Manufacturing Happy Hour Manufacturing Happy Hour Chris Luecke Sales Gravy: Jeb Blount Sales Gravy: Jeb Blount Jeb Blount FactSet U.S. Daily Market Preview FactSet U.S. Daily Market Preview FactSet Company Interviews Company Interviews Crux Investor Marketplace Marketplace Marketplace Marketplace All-in-One Marketplace All-in-One Marketplace 今日の日本株速報 今日の日本株速報 Stock Innovation Daily Market Download Daily Market Download Daily Market Download Fox Business Hourly Report Fox Business Hourly Report FOX News Podcasts World Business Report World Business Report BBC World Service Answer Engine Optimization (AEO): The AI Search Podcast Answer Engine Optimization (AEO): The AI Search Podcast AEO Engine Investing Experts Investing Experts Seeking Alpha Know Your Risk Podcast Know Your Risk Podcast Know Your Risk Radio Products of Change: From Intent to Impact Products of Change: From Intent to Impact Nicola Webster 每日聽管理 每日聽管理 經理人 「米国株投資」の耳よりな話 「米国株投資」の耳よりな話 mimiyoristock Digital Social Hour Digital Social Hour Sean Kelly Finance Exam Prep Finance Exam Prep Ran Chen, EA, CFP® MarketBeat | Stock Market News & Analysis MarketBeat | Stock Market News & Analysis MarketBeat Stock Pickers Stock Pickers InfoMoney IP... Frequently: A Not-Very Intellectual Business Podcast IP... Frequently: A Not-Very Intellectual Business Podcast IP... Frequently brought to you by Dominion Harbor Bloomberg Law Bloomberg Law Bloomberg Secrets of Success Members Only Secrets of Success Members Only Coursecast Beat The Books Podcast Beat The Books Podcast Matt Madd Alpha Casts - AI Market Intelligence Alpha Casts - AI Market Intelligence StockAlpha.ai Grow My Cleaning Company's Podcast Grow My Cleaning Company's Podcast Mike Campion, Author, Speaker, serial entrepreneur and bad dinner guest hel 富爸爸-财商思维学习 富爸爸-财商思维学习 终身都要成长 The Deckheads Podcast The Deckheads Podcast Shane Chapman The Brad Weisman Show The Brad Weisman Show Brad Weisman
The Unique Boutique Podcast

Business

The Unique Boutique Podcast

Matt Hodkinson

S2E6: The credible choice, not the louder one, with Sue Rizzello

July 10, 2026 2:00am 48 min

The Credible Choice, Not the Louder One - Sue Rizzello on Proof as DifferentiationMost boutique consultancies have a handful of case studies sitting on their website, quietly doing very little. Sue Rizzello thinks that's...

S2E5: The Goldmine in your CRM, with Luke Badiali

June 26, 2026 2:00am 44 min

"We need a new client tomorrow." It's the moment most consultancies start thinking about business development - and according to Luke Badiali, that's already too late.Luke is the co-founder of BeDeveloped, which helps bo...

S2E4: The truth about paid ads, with Karen Young

June 12, 2026 2:00am 44 min

"Google are bandits." It's not the kind of thing you'd expect from a certified Google Partner agency - but Karen Young says it with a smile, and she means it.Karen is the founder of Ethos Metrics, the ethical pay-per-cli...

S2E3: Stop selling capability. Start selling outcomes, with Cris Beswick

May 29, 2026 5:00am 57 min

Most consultancies still pitch what they can do. Clients have stopped buying it.Cris Beswick has spent two decades inside the boardrooms of global brands - first as a consultancy founder with two exits (the second five d...

S2E2: Positioning AMA with Matt Hodkinson

May 15, 2026 3:00am 40 min

For this episode, Matt does something different - he turns the microphone on himself. No guest, just an AMA: real questions submitted by boutique consultancy founders across The Unique Boutique network, answered in turn....

S2E1: Category claimed. Standing out, selling smart, and why most consultants are invisible, with Justin Michael

May 01, 2026 5:00am 51 min

Matt sits down with Justin Michael - author of over a dozen books including Tech-Powered Sales and Seven Figure Formula, and one of the highest-paid consultants in the world of B2B sales and client acquisition. Justin ha...

Ep. 34 Why your marketing feels harder (and what to do about it), with James Thomlinson

January 22, 2026 3:00am 41 min

In this episode of The Consultancy Edge, Matt Hodkinson sits down with James Thomlinson (Sprint Partners) to unpack a question almost every consultancy leader is asking right now:Why does marketing feel so much harder th...

Ep. 33 How Consultancies Should Really Use Tech, with Patrick Kelly-Weller

December 11, 2025 8:00am 48 min

Most consultancies want to “use more tech,” but end up trapped in spreadsheets, scattered SaaS tools, and duct-taped automations that create more friction than they remove.In this episode of The Consultancy Edge, Matt Ho...

Ep. 32 Building a values-led consultancy in downright weird times, with Danielle Heward

November 27, 2025 3:00am 41 min

In this episode of The Consultancy Edge, I sit down with Danielle Heward, co-founder of Optimo, to unpack what it really takes to build — and sustain — a values-driven consultancy in a challenging market.We cover:Daniell...

Ep. 31 Turn Consultancy Expertise into Demand with Video, with John Wilson

November 13, 2025 3:00am 50 min

Consultancies are already being outplayed on LinkedIn and beyond - not because their expertise is weaker, but because they’re invisible on video.In this episode of The Consultancy Edge, I’m joined by John Wilson of Hones...

Ep. 30 Consultancy KPI's & Delivering with Consistency, with Ben Edwards

October 30, 2025 4:00am 45 min

Boutiques are primed to win - if you tighten scoping, build an embedded sales culture, and obsess over 5 unsexy KPIs. In this episode, Ben Edwards (CMap & Consulting Pulse) and Matt go deep on what’s really happening in ...

Ep. 29 Growing through Talent Strategy, with Caroline Boston

October 16, 2025 3:00am 47 min

Building a consultancy that helps other consultancies hire better - what does that actually take? In this episode, Caroline Boston, Managing Director of New Minds, shares the origin story behind her people-strategy firm ...

Ep. 28 Muting the AI Beach Bro's, with Leena Sowambur

October 02, 2025 3:00am 43 min

In this episode of The Consultancy Edge, host Matt Hodkinson sits down with Leena Sowambur, founder of Marcoms by Leena, whose career spans 25 years in digital marketing and PR, including global campaigns for icons like ...

Ep. 27 Selling without ego, with Mikey Hanson

September 04, 2025 3:00am 37 min

If you're tired of spammy sales cadences and tired outreach tactics, this episode is for you. I sit down with Mikey Hanson, founder of Growth Genie, to explore how consultancy leaders can break free from referral depende...

Ep. 26 Selling smarter, staying authentic and thriving in tough markets, with John Barrows

August 21, 2025 3:00am 47 min

In this episode of The Consultancy Edge, I interview John Barrows, CEO of JB Sales, whose journey from hammering out 400 cold calls a week to advising Salesforce, LinkedIn and Amazon has made him one of the most respecte...

Ep. 25 Why most case studies fail and how to fix them, with James de Roche

August 07, 2025 3:00am 40 min

Most case studies suck.They’re long. They’re fluffy. They’re written for your ego, not your buyer’s anxiety.On this week’s episode of The Consultancy Edge, I speak with James de Roche, founder of Lead Comet, who’s on a m...

Ep. 24 The real cost of avoiding marketing with Martin J. Williams

July 24, 2025 3:00am 44 min

What happens when the referrals stop rolling in?On this episode of The Consultancy Edge, I’m joined by Martin J. Williams - founder of Camford Management Consultants and the mind behind frameworks like the Pyramid of Tru...

Ep. 23 Gross margins, growth traps and getting out clean, with Shawn Walsh

July 10, 2025 3:00am 38 min

If your exit strategy is “someday,” this episode is for you.Shawn Walsh doesn’t pull punches. The CEO of Encore Strategic Consulting and co-author of The Pumpkin Plan for MSPs joins Matt Hodkinson to talk about building ...

Ep. 22 AI ethics, boutique power plays and the rise of the futurist consultant, with Omaro Maseli

June 26, 2025 3:00am 45 min

The brand halo is dead. That’s the bold claim from Omaro Maseli - and she’s got the research to back it up.On this episode of The Consultancy Edge, Omaro joins Matt Hodkinson for a fascinating deep dive into the future o...

Ep. 21 No funnels, no ads, no excuses with Jeanne Omlor

June 12, 2025 3:00am 45 min

Consultants love to overcomplicate growth. Funnels. Ads. Paid traffic. Big teams. But what if you could build a multi-seven-figure business without any of that? Jeanne Omlor did exactly that - starting at 54, in debt, as...

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