Are We Using AI Wrong
AI is everywhere right now, writing posts, creating images, answering questions, and promising to save us time. But is it actually helping… or are we creating a whole new set of problems?In this episode, I’m joined by AI...
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The Instructor
Terry Cook
Solving the Problem...
What happens when you take five specific problems from the driver training world and try to solve each one in just 15 minutes?In this episode, five mystery guests bring five very different challenges to the table. Some a...
From the Vault: The Instructor Podcast Extravaganza
Travel back to 2021 for a remastered edition of The Instructor Podcast Extravaganza: six hours of live conversations with six brilliant guests.Terry is joined by San Harper, Emma Morgan, Lee Spary, Keir Wotherspoon, Robi...
The Shameless Plug: Why You Should Be at the IPP Summit
Sign up hereThis episode is exactly what it says on the tin — a shameless plug.Terry explains why he’s launching the first-ever IPP Summit on Sunday, 2nd August, what makes it more than “just another webinar”, and why dr...
The State of the Industry: Bots, Regulations, and DVSA
Terry is joined by Peter Harvey, vice chair of the Motor Schools Association GB, to discuss the current state of the driving instructor industry.They unpack a massive list of challenges facing approved driving instructor...
From the Vault: How Driving Instructors Impact Road Safety
Donate to BrakeIn this special "From the Vault" episode, originally recorded in 2024 and newly remastered for 2026, Terry Cook sits down with Stewart Lochrie of Bright Coaching to look at road safety and instructor respo...
Six 4 Sixty #9: Mastering Mindset and the 'I Don't Know' Pupil
Six top trainers. Six questions. Sixty seconds each. This Six 4 Sixty brings together a powerful panel to tackle some of the biggest challenges facing driving instructors right now, from test booking chaos and managing “...
From the Vault: Mastering the GROW Model with The Coaching Crowd
This From the Vault episode features Joe Wheatley and Zoe Hawkins from The Coaching Crowd, exploring the transformative shift from traditional instruction to a coaching-led approach.Discover the power of "Coaching the Ga...
5 Years, 1,000 Hours: 5 Truths for Growth-Minded Driving Instructors
Five years ago, Terry Cook started with a microphone and a question. Today, after 250+ podcast hours and 1,000+ hours of private "brain-picking" with world-class experts, he’s distilling that journey into five essential ...
Protect Young Drivers: Why Passing Isn't Enough
In this episode, Terry is joined by Rebecca Morris from Protect Young Drivers to explore one of the biggest challenges on our roads: young driver risk.Rebecca shares how Protect Young Drivers is evolving from a simple re...
From the Vault: Simon Hartley on Passion, Purpose and Mental Toughness
In this archive episode from 2021, Terry speaks with performance psychologist Simon Hartley about mindset, motivation, and what it really takes to perform at your best.Drawing on decades of experience working with elite ...
Women in the Driver Training Industry: A Conversation for International Women’s Day
To mark International Women’s Day 2026, this special episode of The Instructor Podcast is hosted by Emma Fonnaland, who brings together Kate Monk, Diana Todd and Emma Cottington for an open and honest conversation about ...
The Instructor Boardroom
The very first Instructor Boardroom brings together a panel of familiar voices from across the industry to tackle the big questions facing driving instructors today. Terry Cook is joined by Tom Stenson, Andy MacFarlane, ...
Six 4 Sixty #8: Road Safety Justice League
In this latest Six 4 Sixty, Terry’s joined by a proper Road Safety Justice League — six heavy-hitters from across the sector, for a fast-paced, insight-packed roundtable on what’s really going on in UK road safety right ...
Road Safety Strategy: The Opportunity for Driving Instructors
The new Road Safety Strategy has landed. The reaction has been loud, emotional, and often misdirected.In this episode, Terry Cook doesn’t break down policy line by line or defend government decisions. Instead, he slows t...
Green Room #52: 2025 and Beyond
Terry Cook is joined by Chris Bensted, Tom Stenson, and Stewart Lochrie to look back on 2025.Together they unpack the wins, the failures, and the frustrating feeling that change in the industry is happening… just not alw...
In Conversation With... Lee Jowett - Part Four: DVSA
In the fourth and final instalment of In Conversation with Lee Jowett, Terry and Lee focus squarely on the DVSA, and a proposal that has sparked debate, frustration, and deep concern across parts of the industry.At the h...
In Conversation With... Lee Jowett - Part Three: Crossroads
In the third instalment of In Conversation with Lee Jowett, Terry and Lee take a hard, honest look at where the driving instructor industry actually is right now.Lee opens by describing an industry at a crossroads: full ...
In Conversation With... Lee Jowett - Part Two: Importance
In this second In Conversation session, Terry and Lee Jowett step back from techniques, tests, and trends to ask a much bigger question:What actually matters in our industry?The discussion centres on outcomes, not instru...
In Conversation With... Lee Jowett - Part One: Evolution
In this in-person conversation, Terry sits down with Lee Jowett to explore what really shapes a driving instructor, beyond passing tests, ticking boxes, and collecting certificates.Lee discusses his journey into the indu...