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CMO Therapy CMO Therapy lucy.heavens Elettricista felice Elettricista felice Alessandro Bari Metalcore Nerds: A Music Podcast About Pop Culture Metalcore Nerds: A Music Podcast About Pop Culture Sean Mott Deep Energy Podcast - Music for Sleep, Meditation, Yoga, Background Music and Studying Deep Energy Podcast - Music for Sleep, Meditation, Yoga, Background Music and Studying Jim Butler Danilo Torresi Danilo Torresi Danilo Torresi Cuéntale Al Podcast Cuéntale Al Podcast Óyete Esto Flesh and Pod - Flesh and Blood Podcast Flesh and Pod - Flesh and Blood Podcast Darick and Logan Tinfoil Tales Tinfoil Tales Brandon Wright Espacio Diseño Espacio Diseño Óyete Esto 3 Beers Deep 3 Beers Deep 3BD Podcast Your Bish Therapist Your Bish Therapist Melissa Reich On This Day in Working Class History On This Day in Working Class History Working Class History Marriott Moczó Marriott Moczó En mi perfil M365.FM - Modern work, security, and productivity with Microsoft 365 M365.FM - Modern work, security, and productivity with Microsoft 365 Mirko Peters - Founder of m365.fm, m365.show and m365con.net Thomas Paine Podcast Thomas Paine Podcast mike moore Harold's Old Time Radio Harold's Old Time Radio Harolds Old Time Radio Confronting Christianity with Rebecca McLaughlin Confronting Christianity with Rebecca McLaughlin Rebecca McLaughlin Les journaux de France Culture Les journaux de France Culture France Culture The Delta Flyers The Delta Flyers The Delta Flyers Brushwood Media Network Brushwood Media Network Brushwood Media Network Minimalist Moms Podcast | Purposeful Life & Parenting Tips Minimalist Moms Podcast | Purposeful Life & Parenting Tips Diane Boden 朝日新聞アルキキ 最新ニュース 朝日新聞アルキキ 最新ニュース 朝日新聞ポッドキャスト Experiencing God Day by Day Podcast Experiencing God Day by Day Podcast Dr. Richard Blackaby Clever with Amy Devers Clever with Amy Devers Amy Devers Breakpoint Breakpoint Colson Center Keys for Kids - daily devotions and Bible stories for kids and families Keys for Kids - daily devotions and Bible stories for kids and families Keys for Kids Ministries ISF Podcast ISF Podcast Information Security Forum Podcast Renewing Your Mind Renewing Your Mind Ligonier Ministries The Academic Minute The Academic Minute Academic Minute The 260 Journey The 260 Journey The 260 Journey POLITICO Berlin Playbook POLITICO Berlin Playbook POLITICO That's What She Said! That's What She Said! Savannah Smith & Rachel Belsky 时事观察 时事观察 Current Affairs Observer The Apex: An Apex Legends Podcast The Apex: An Apex Legends Podcast The Apex Milan Weekly Podcast Milan Weekly Podcast Milan Weekly Podcast Network The Call from ausbiz The Call from ausbiz ausbiz The Daily Grind The Daily Grind John Spencer
CMO Therapy

Todo

CMO Therapy

lucy.heavens

The CMO advantage AI can't fake

July 06, 2026 11:00pm 34 min

AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into.Lucy is joined by the brilli...

Boiling the ocean won't fill your funnel

June 15, 2026 11:00pm 37 min

Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, to unpack why that "...

Beyond the CV, Identifying Real Marketing Talent in an AI Driven World

June 01, 2026 11:00pm 39 min

Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the slightly painful reality ...

Brand Voice, Not a Bot Voice

May 04, 2026 11:00pm 35 min

AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a wave of bland, samey...

The messy reality of the modern CMO

April 20, 2026 11:00pm 39 min

In this episode of CMO Therapy, Lucy meets with the brilliant Sinead Willis for a very honest conversation about the messy reality of the modern CMO. Because sometimes the role you’re sold in the interview process and th...

Big Brand Muscle, Startup Hustle

April 06, 2026 11:00pm 34 min

Being a marketing leader in a big brand is one thing… but stepping into a startup? That’s a completely different sport. In this episode of CMO Therapy, Lucy is joined by Sharon Hergarty, who’s done both - from global gia...

Why tone of voice still wins, even in the age of AI

March 24, 2026 12:00am 41 min

In this episode of CMO Therapy, Lucy sits down with the brilliant Mel Barfield, Managing Partner and Brand Voice Lead at Copy or Die, to talk about why tone of voice still matters massively… especially now AI can produce...

Founder knows best? Navigating trust, tension and truth at the top

March 10, 2026 12:00am 34 min

In this episode of CMO Therapy, Lucy is joined by Lucas Bergmans (ex Wise, Moneysupermarket, Cazoo, Heineken, Britvic) to get into one of the most important and most misunderstood relationships in B2B marketing: the one ...

Out of sight, out of mind? The real challenge of retention

February 23, 2026 11:00pm 34 min

In this episode of CMO Therapy, Lucy sits down with expert marketing leader and Brand & Marketing Director at Zego, Ingrid Sierra, to unpack one of the toughest challenges in B2B marketing: what really happens after the ...

From dinosaurs to birds: Helping big brands stay relevant in a world obsessed with new

February 09, 2026 11:00pm 44 min

What does it really take for a 160-year-old brand to stay relevant in a world obsessed with shiny new fintechs, challenger banks and AI-powered everything?In this episode of CMO Therapy, I’m joined by Joe Goldberg, Head ...

Your customers are doing the marketing. Are you letting them?

January 26, 2026 11:00pm 45 min

In this episode of CMO Therapy, I’m joined by Paul Taylor who held senior marketing leadership roles at firms like Swift and SS&C, to unpack one of the most misunderstood (and under-invested) growth levers in B2B: custom...

When 2 chiefs are better than 1: the rise of the power couple

January 12, 2026 11:00pm 41 min

In this episode of CMO Therapy, I sit down with Michelle to talk about one of the most misunderstood (and quietly tense) relationships in the C-suite: the Chief Marketing Officer and the Chief Commercial Officer.This con...

The two speed CMO

December 08, 2025 11:00pm 32 min

Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up that false choice and dig into what she c...

In brand we trust (but please bring the leads)

November 25, 2025 9:21am 35 min

In this episode of CMO Therapy, we’re diving deep into one of marketing’s most hotly debated topics: how to balance brand investment with the constant pressure to deliver more leads. I’m joined by the fabulous Corin Came...

Who moved my MQL? Adventures in alignment

November 10, 2025 11:00pm 32 min

Sales and marketing - same team, right? So why do so many companies still treat them like distant cousins who only talk at family reunions? In this episode of CMO Therapy, I chat with Michael Treacy, Director of Marketin...

Keeping the marketing engine running while everyone jumps onboard

October 28, 2025 12:00am 33 min

What happens when everyone in your company suddenly becomes a marketer?In this episode of CMO Therapy Lucy chats with Sam Schrager, CMO at BCB Group, about what it really takes to keep the engine running when every depar...

Distribution is the hot topic no-one talks about

October 13, 2025 11:00pm 41 min

Think your content and campaigns are strong? Think again. Because if you’re not nailing distribution, they’re probably falling short.In this episode of CMO Therapy, Lucy sits down with Yoann Pavy, CMO at AI Apply, to unp...

It takes a village (to close a deal)

September 30, 2025 12:58am 34 min

Closing a deal isn’t about one superstar channel swooping in to save the day - it really does take a village. In this episode of CMO Therapy, I sit down with the brilliant Vanessa Schotes, CMO at Enfuce to talk about why...

Ctrl+Alt+Declutter

September 15, 2025 11:00pm 44 min

Ever looked at your marketing tech stack and thought, “How the hell did it get this bad?” You’re not alone. In this episode of CMO Therapy, I sit down with the brilliant (and brutally honest) Oren Greenberg to unpack why...

Fractional attraction

September 02, 2025 12:00am 43 min

The world of marketing has shifted and one of the biggest changes we’ve seen is the rise of the fractional CMO. In this episode of CMO Therapy, I sit down with the brilliant Lucy Woolfenden to dig into why so many senior...

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