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Marketing Therapy

Todo

Marketing Therapy

Anna Walker

77. Where Does Your Personality Belong on Your Website? (Alumni Check-In Session #6)

June 30, 2026 6:00am 16 min

Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful question from a Confident Copy graduate: Ho...

76. How to Define Your Ideal Client (Even If You're Pre-Licensed)

June 23, 2026 6:00am 21 min

You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists get stuck. In this episode, Anna breaks down a pract...

75. The Multi-State Marketing Paradox: Why More Access Doesn't Mean More Clients

June 16, 2026 6:00am 15 min

If you're licensed in multiple states—or practicing under PSYPACT—it can feel like you've suddenly unlocked access to an enormous pool of potential clients. But as Anna explains in this episode, the ability to legally se...

74. If I Were Starting a Practice From Zero, This Is Exactly What I'd Do

June 09, 2026 6:00am 30 min

If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping therapists grow full-fee caseloads, Anna ...

73. Is DIY-ing Your Marketing (Accidentally) Holding Your Practice Back?

June 02, 2026 6:00am 21 min

In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working. Drawing parallels between therapy clients and pri...

72. Building Trust on Your Website: Images, Testimonials, & More (Alumni Check-In Session #5)

May 26, 2026 6:00am 16 min

In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still ...

71. How Long to Stick With a Marketing Strategy: A 2-Part Framework

May 19, 2026 6:00am 22 min

How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a pri...

70. The Pre-Summer Slump Playbook (Part 2): Your Diagnosis

May 12, 2026 6:00am 21 min

If things feel off in your marketing heading into summer, this episode will help you stop spiraling and start diagnosing what your practice actually needs. In part two of the Summer Slump Playbook series, Anna walks thro...

69. The Pre-Summer Slump Playbook (Part 1): Your Game Plan

May 05, 2026 6:00am 29 min

If you’ve been in private practice for any length of time, you’ve probably heard about the “summer slump.”For some therapists, it’s very real. For others, not so much. But either way, this season tends to bring a shift—a...

68. Stalled Caseload? Here's What I'd Do (Alumni Check-In Session #4)

April 28, 2026 6:00am 20 min

If your caseload has slowed down recently, you’re not alone—and this episode is going to give you a clear path forward.In this alumni check-in, Anna answers two powerful questions from Confident Copy graduates: one about...

67. The Higher Your Fee, the Harder Your Website Has to Work

April 21, 2026 6:00am 24 min

If you’ve recently raised your fees—or you’re thinking about it—this episode is essential.Because here’s the reality: when your fee goes up, your website has to work harder.Not because your clients are “pickier”… but bec...

66. Everything You Need to Know About the 2026 Birthday Sale

April 20, 2026 6:00am 13 min

This is a special bonus episode—and your official guide to this year’s Birthday Sale.If you’ve been considering investing in your marketing but aren’t sure what you actually need (or where to start), this episode is desi...

65. What Your Website Is Saying When You're Not in the Room (And Why It Might Be Costing You Clients)

April 14, 2026 6:00am 31 min

Right now—literally as you’re listening to this—someone could be on your website.They’re scrolling. They’re deciding. They’re comparing you to 7–9 other therapists… and you’re not there to guide the conversation.That’s t...

64. Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Story

April 07, 2026 6:00am 34 min

If you’ve been feeling the shifts in the therapy industry—slower referrals, more competition, and uncertainty about what’s actually working anymore—this episode will meet you right where you are.In this conversation, Ann...

63. 7 Years, 5,000+ Therapists: What I’ve Learned

March 31, 2026 6:00am 32 min

Seven years ago, I took a leap—leaving behind agency work that didn’t feel meaningful to build something that did. What started as copywriting for therapists has grown into something I could have never predicted: a busin...

62. Specialty Pages vs. Method Pages: Which You Need & Why (Alumni Check-In Session #3)

March 26, 2026 6:00am 14 min

If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone.Because here’s the tension: your clients are searching for things like OCD or anxiety—but you...

61. Is PsychToday Still Worth It in 2026?: My Honest Take

March 24, 2026 6:00am 20 min

If you’ve been side-eyeing your Psychology Today profile lately… you’re not wrong. It’s more crowded, more competitive, and definitely not the client-generating machine it once was.But here’s the reframe: just because it...

60. The Myth of the "Lucky" Clinician

March 17, 2026 6:00am 23 min

Have you ever looked at another therapist’s thriving practice and thought, they’re just lucky?It’s an easy story to tell ourselves when someone else seems to be attracting the kinds of clients we’d love to work with. But...

59. How to Write an About Page That Builds Instant Trust

March 10, 2026 6:00am 32 min

Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials.But here’s the reality: after someone reads your homepage, the About page is often the next place they clic...

58. What Repels Premium-Fee Clients (Without You Realizing It)

March 03, 2026 5:00am 25 min

If you’ve been raising your fees—or want to—but your inquiries don’t reflect it, this episode is going to feel like a necessary reset.Premium-fee clients aren’t “better” clients. They’re not more deserving. But they do m...

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