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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles Fexingo El Horóscopo Diario El Horóscopo Diario El Horóscopo Diario PrimosMusings PrimosMusings Sridhar Srinivasan GEMINI DAILY HOROSCOPE GEMINI DAILY HOROSCOPE GEMINI DAILY HOROSCOPE Crunch, le podcast rugby de L'Équipe Crunch, le podcast rugby de L'Équipe L'Equipe CB Radio The Essential West Ham United Podcast CB Radio The Essential West Ham United Podcast Claret and Booze SAGITTARIUS DAILY HOROSCOPE SAGITTARIUS DAILY HOROSCOPE SAGITTARIUS DAILY HOROSCOPE Get Him Keep Him Podcast Get Him Keep Him Podcast Dating Coach & Hypnotist Shows You How to Attract Your Dream Guy Billianon Billianon Billianon Quick Reads Quick Reads Pratham Malhotra Day2Day News Day2Day News Stockwell Day ذا سماشي بزنس شو ذا سماشي بزنس شو Augustus Media TheThinkingAtheist TheThinkingAtheist The Thinking Atheist CCF Sermon Audio CCF Sermon Audio Christ's Commission Fellowship HKBP RAWAMANGUN HKBP RAWAMANGUN HKBP RAWAMANGUN Weekly Motivation by Ben Lionel Scott Weekly Motivation by Ben Lionel Scott Ben Lionel Scott Shout! A football podcast on the Buffalo Bills with Matt Parrino and Ryan Talbot Shout! A football podcast on the Buffalo Bills with Matt Parrino and Ryan Talbot Advance Media New York - NYUP.com コトブキツカサのオールナイトニッポンi コトブキツカサのオールナイトニッポンi ニッポン放送 Alta Definição Alta Definição SIC Weekly Motivation by Ben Lionel Scott Weekly Motivation by Ben Lionel Scott Ben Lionel Scott Stories for my kids Stories for my kids Laurie Callahan Hermanos de Leche Hermanos de Leche BAM Comunicación پرگار پرگار BBC Persian Radio Pargar Pargar BBC Marketing Talks Marketing Talks Catherine and Tom Japan Top 10 (日本のトップ10) JPOP HITS! Japan Top 10 (日本のトップ10) JPOP HITS! MTI Countdowns 蜜獾吃书 蜜獾吃书 蜜獾吃书 Soccer Betting Podcast Soccer Betting Podcast LockBetting.Com 3BlackGeeks Podcast 3BlackGeeks Podcast Dee Shaw, Arris Waterman, Christopher Powell The XB2 — An Xbox & Gaming Podcast The XB2 — An Xbox & Gaming Podcast Rand & Jez Fight Back with Jake Shields Fight Back with Jake Shields Jake Shields Rogue Energy Rogue Energy iHeartPodcasts Comprende Un Curso de Milagros Comprende Un Curso de Milagros MoZ The Ricochet Superfeed The Ricochet Superfeed Ricochet CORKED STATS: MLB / NFL PODCAST CORKED STATS: MLB / NFL PODCAST MLB/NFL Betting, Fantasy + DFS Kpop Boy Bands Always Kpop Boy Bands Always Tasha Monell 3AW is Football 3AW is Football 3AW
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Todo

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Fexingo

How B2B Marketers Use Deal Registration to Protect Channel Revenue

July 04, 2026 1:01am 11 min

Episode 92 of B2B Marketing with Fexingo dives into deal registration — the often-overlooked channel conflict tool that stops partners from stepping on each other's toes. Lucas and Luna unpack how Salesforce partner ecos...

How B2B Marketers Use Community-Led Growth to Close Enterprise Deals

July 03, 2026 1:22pm 9 min

Episode 91 of B2B Marketing with Fexingo dives into community-led growth for enterprise sales. Lucas and Luna explore how companies like Salesforce and HubSpot use customer communities—with specific numbers: 2.5x higher ...

How B2B Marketers Use First-Party Data After Cookie Deprecation

July 03, 2026 12:58am 6 min

Episode 90 of B2B Marketing with Fexingo tackles the biggest shift in digital advertising: the death of third-party cookies. Lucas and Luna break down how enterprise marketers are rebuilding their demand gen strategies u...

How B2B Marketers Use Channel Partner Incentives to Drive Enterprise Revenue

July 02, 2026 1:14pm 8 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how channel partner incentives, specifically tiered rebate structures and MDF (market development funds), can drive enterprise revenue. They break dow...

How B2B Marketers Use Customer Marketing for Expansion

July 02, 2026 1:07am 12 min

Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive expansion revenue in enterprise accounts. Lucas and Luna break down the difference between customer success and customer...

How B2B Marketers Use Sales Playbooks to Accelerate Enterprise Deals

July 01, 2026 1:14pm 9 min

Episode 87 of B2B Marketing with Fexingo: Lucas and Luna dive into the unsung hero of enterprise sales acceleration — the sales playbook. They break down how HubSpot standardized its enterprise playbook to slash ramp tim...

How B2B Marketers Use Customer Advisory Boards to Close Enterprise Deals

July 01, 2026 3:05am 11 min

In this episode, Lucas and Luna explore how B2B marketers leverage customer advisory boards (CABs) to accelerate enterprise deal cycles and deepen account relationships. They break down the specific structure of a high-i...

How B2B Marketers Use Predictive Lead Scoring for Enterprise Sales

July 01, 2026 1:02am 8 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into predictive lead scoring and its impact on enterprise sales cycles. Using a case study from a mid-market SaaS company called CloudBridge Analytics, t...

How B2B Marketers Use Freemium to Unlock Enterprise Deals

June 30, 2026 1:19pm 9 min

Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbook, using Calendly as a case study. Calendly's free tier captured 10 million users before the company ever hired a sales...

How B2B Marketers Use AI to Personalize at Scale for Enterprise

June 30, 2026 1:07am 11 min

In this episode, Lucas and Luna explore how B2B marketers are deploying AI-powered personalization engines to tailor content, email, and web experiences for hundreds of enterprise accounts without manual effort. They dis...

How AI Is Reshaping B2B Content Syndication

June 29, 2026 1:17pm 10 min

In episode 82 of B2B Marketing with Fexingo, Lucas and Luna dive into the evolving world of content syndication for enterprise demand gen. They explore how AI-powered platforms like Demandbase are moving beyond tradition...

How B2B Marketers Use Dark Social to Track Enterprise Buying Committees

June 29, 2026 1:07am 12 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna unpack the hidden channel of dark social — private sharing via WhatsApp, Slack, email, and Teams that drives over 80 percent of B2B content distribution but r...

How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach

June 28, 2026 1:09pm 11 min

In this episode, Lucas and Luna explore how B2B marketers at companies like Seismic and Drift use buyer intent signals—from content consumption to pricing page visits—to trigger real-time sales outreach. They break down ...

How B2B Marketers Use Intent Data to Prioritize Enterprise Accounts

June 28, 2026 1:00am 9 min

In this episode, Lucas and Luna dive into the practical use of intent data for B2B demand generation. They explore how companies like 6sense and Bombora provide signals that indicate when prospects are researching specif...

How B2B Marketers Use White Space Analysis for Account Expansion

June 27, 2026 1:16pm 6 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down...

How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals

June 27, 2026 1:05am 15 min

Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based p...

How B2B Marketers Use Gong for Deal Coaching

June 26, 2026 1:12pm 9 min

Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how c...

How B2B Marketers Use Win-Loss Analysis to Close More Deals

June 26, 2026 1:04am 11 min

Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st...

How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

June 25, 2026 1:06pm 7 min

Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i...

How B2B Marketers Use Net Revenue Retention to Measure Growth

June 25, 2026 1:01am 8 min

Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using ...

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