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2Bobs—with David C. Baker and Blair Enns 2Bobs—with David C. Baker and Blair Enns David C. Baker and Blair Enns BMC Talks BMC Talks BMC Talks The Empowered Leader Podcast The Empowered Leader Podcast Margaret Williams, MS, ACC מתחילים מחדש עם דבי מצקין Restart with Debbie Matzkin מתחילים מחדש עם דבי מצקין Restart with Debbie Matzkin Debbie Matzkin Abraham Hicks’s Podcast Abraham Hicks’s Podcast Abraham Hicks The Trading Coach Podcast The Trading Coach Podcast Akil Stokes Cenário Econômico com Leandro Resende Cenário Econômico com Leandro Resende Rádio CBN Economia Falada Economia Falada Ricardo Amorim On the Table with Ashley On the Table with Ashley Âme Atendre Abraham Hicks Abraham Hicks Abraham Hicks The Legal Podcast Network The Legal Podcast Network The Legal Podcast Network (LPN) Het MKB praat mee Het MKB praat mee BNR Nieuwsradio Workers Comp Matters Workers Comp Matters Legal Talk Network The Business Credit and Financing Show The Business Credit and Financing Show Ty Crandall France SCPI France SCPI France SCPI Jim Rohn Motivation Daily Jim Rohn Motivation Daily Jim Rohn Harvard Business Review Harvard Business Review HBR Evan Carmichael - Believe: Unlocking Your True Potential Evan Carmichael - Believe: Unlocking Your True Potential Evan Carmichael Inside travel writing Inside travel writing Lindy Alexander Always Be Testing Always Be Testing Tye DeGrange Handelsblatt Today – Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage Handelsblatt Today – Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage Solveig Gode, Nicole Bastian, Sandra Groeneveld, Nele Dohmen, Anis Mičijević, Ben Mendelson, Aileen Bunte GREY Journal Daily News Podcast GREY Journal Daily News Podcast GREY Journal Blockchain DXB Blockchain DXB Blockchain DXB Vermont Viewpoint Vermont Viewpoint Vermont Viewpoint Telemetry Transportation Daily Telemetry Transportation Daily Sam Abuelsamid Der Amerika-Effekt – Donald Trump und die neue Weltordnung Der Amerika-Effekt – Donald Trump und die neue Weltordnung WELT Daily Cyber Threat Brief Daily Cyber Threat Brief Simply Cyber Media Group The Crafty Pint Podcast The Crafty Pint Podcast The Crafty Pint C-Suite Sales & Marketing Perspectives C-Suite Sales & Marketing Perspectives Steven MacDonald The New Frontline The New Frontline Freedom Foundation Thrive Dispatches Thrive Dispatches Thrive Center for Children Families and Communities Modern Musician Podcast Modern Musician Podcast Modern Musician Wheat Pete's Word – RealAgriculture Wheat Pete's Word – RealAgriculture RealAgriculture GoldDust GoldDust Kate Baxter RSG Geldsake met Moneyweb RSG Geldsake met Moneyweb Moneyweb Radio Autoline Daily Autoline Daily Autoline Talking Real Money - Investing Talk Talking Real Money - Investing Talk Don McDonald
2Bobs—with David C. Baker and Blair Enns

Negocios

2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns

Thirteen Signals Your Website Should Send

July 01, 2026 6:44am 20 min

David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business.   Links "13 Signals Your Website Might Send" by David C. Baker for ...

Embrace the Marketing Mess

June 17, 2026 7:07am 24 min

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.   Links "Embrace the Marketing Mess" article by Blair E...

Firms Most at Risk

June 03, 2026 7:13am 26 min

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years whi...

Pricing Resentment

May 20, 2026 6:00am 20 min

Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant economic value at t...

People vs. Profits

May 06, 2026 5:00am 21 min

Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing global economy.   Li...

Three Patterns of Lost Opportunities

April 22, 2026 8:55am 29 min

Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three w...

Why Clients Come, Stay, and Leave

April 08, 2026 6:00am 19 min

David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the first place, why they choose to continue wor...

Is AI Going to Kill Labor-based Pricing?

March 25, 2026 6:00am 27 min

Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still selling time. So he and David discuss what new r...

If I Were Starting a New Firm

March 11, 2026 6:28am 34 min

Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorporate into a brand new creative agency, based on what he's seen and learne...

Decoy or Anchor?

February 25, 2026 6:00am 21 min

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used ap...

We Are All Closet Socialists

February 11, 2026 6:00am 20 min

Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages entrepreneurial leaders to set clear standa...

Shower Your Way to Sales Success

January 28, 2026 6:00am 20 min

David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold within sales conversatio...

Why Entrepreneurs Are Unemployable

January 14, 2026 6:00am 23 min

Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their own boss and join someone else's company.   LINKS...

The Problem of Mechanistic Thinking

December 31, 2025 6:00am 20 min

David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive organisms that we need t...

Oppositio Singularis: The Positioner's Folly

December 17, 2025 6:00am 13 min

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expert...

Dealing With the Ghosting Problem

December 03, 2025 8:29am 24 min

Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem.   Links "Ghosted....

Defending the Castle When the Moats Are Drained

November 19, 2025 9:19am 30 min

One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look li...

The Four Priorities of Winning New Business

November 05, 2025 6:59am 27 min

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped. ...

Understanding Earnouts

October 22, 2025 6:00am 25 min

If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts.   LINKS "Understanding Earnouts...

Grow or Die?

October 08, 2025 7:03am 32 min

Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons.   LINKS "Chief Growth Officer" by Blair Enn...

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