Podcast Index
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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
Fexingo
Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights
Richard C. Wilson, CEO of Family Office Club
鞠强教授：管理心理学
管理心理学教授鞠强
The Private School Leader Podcast
Mark Minkus
Bitcoiners - Live From Bitcoin Beach
Mike Peterson
Retirement Answers
Jacob Duke, CFP®
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Niamh Cassidy, IBCLC
Konshuhs Agility-Project Manager Coach & Agile Coach, Trainer, Mentor & Author
Edward Coke, Jr, MSPM,PMP, CAPM, CSM, Agile Coach
Islam Channel
Islam Channel
AsianDadEnergy's Substack Podcast
AsianDadEnergy
HOGENT: kwaliteit dus!
The Podcast Planet
Jim Rohn Motivation Daily
Jim Rohn
Harvard Business Review
HBR
Evan Carmichael - Believe: Unlocking Your True Potential
Evan Carmichael
The Empowered Leader Podcast
Margaret Williams, MS, ACC
Jack Hopkins
Jack Hopkins
How Money Works
How Money Works
High Voltage Business Builders Podcast
Neil Twa
The GaryVee Audio Experience
Gary Vaynerchuk
Staging Sips
Lori Fischer
Lead with HOPE
Dr. Brandi Kelly
Planning your Financial Future
IG Wealth Management Inc., Mutual Fund Division
The Story For Financial Crisis.
Catherine Spring
120 jaar IJsfabriek Strombeek
The Podcast Planet
Optimizing Your Google Business Profile for Maximum Visibility
GMB Crush
Token Metrics Daily Pulse
Token Metrics
WW – William Waack
CNN Brasil
The Audible Local Ledger Reads to the Blind
Audible Local Ledger
Chicago Justice Podcast
Tracy Siska
Merita Business Podcast
Giorgio Minguzzi
Starter Story
Starter Story
The Invisible Hand
Emma Reid
Bloomberg News Now
Samejo
Casual Fridays REI
Casual Fridays REI
Economía Para Todos
esRadio
Vegas Circle
The Vegas Circle
The Wall Street Skinny
Kristen and Jen
Negocios
Fexingo
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic o...
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultane...
Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly can...
In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-ho...
Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget...
Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna u...
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the au...
In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent ac...
Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million b...
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a k...
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a ...
Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficien...
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show ho...
Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by ...
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on...
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...
Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...
Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...
Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...
Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...
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