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The Near Memo The Near Memo Greg Sterling, Mike Blumenthal & David Mihm NFRRS Magazines & Periodicals NFRRS Magazines & Periodicals Niagara Frontier Radio Reading Service SIGNAL STREAM SIGNAL STREAM Signal Stream Now You Know Podcasts Now You Know Podcasts Now You Know The Everything Feed - All Packet Pushers Pods The Everything Feed - All Packet Pushers Pods Packet Pushers The Fat Pipe - Most Popular Packet Pushers Pods The Fat Pipe - Most Popular Packet Pushers Pods Packet Pushers بودكاست  MIX PM بودكاست MIX PM مكس إ ف إم Booked On Rock Booked On Rock Eric Senich Hammer Dahn - Sports Betting Hammer Dahn - Sports Betting Pat McAfee 1nc. Crain & Cone Crain & Cone On3, Blain Crain, Jake Crain, David Cone Reality Hangover Reality Hangover The Ringer Pickaxe and Roll Pickaxe and Roll Mile High Sports, Bleav Locked On Mets - Daily Podcast On The New York Mets Locked On Mets - Daily Podcast On The New York Mets Locked On Podcast Network, Ryan Finkelstein Podcast Idiot Podcast Idiot Kevin Bae Coverville: The Cover Music Show Coverville: The Cover Music Show Brian Ibbott Bylgjan Bylgjan Bylgjan San Francisco Giants News Today | 2 Min News | The Daily News Now! San Francisco Giants News Today | 2 Min News | The Daily News Now! The Daily News Now! Winnipieg News Today | 2 Min News | The Daily News Now! Winnipieg News Today | 2 Min News | The Daily News Now! The Daily News Now! What's Up Fool? Podcast What's Up Fool? Podcast FELIPE ESPARZA Draft Sharks - Fantasy Football Podcast Draft Sharks - Fantasy Football Podcast Fantasy Football, Jared Smola, Draft Sharks, Matt Schauf Ouellet en direct Ouellet en direct JC Ouellet, Patricia Vincent, Maxime Lacasse WDBO News On Demand WDBO News On Demand iHeartRadio 24/7 News: Weather iHeartRadio 24/7 News: Weather iHeartPodcasts and TTWN Words of Wisdom Words of Wisdom Sunny The Dane Moore NBA Podcast The Dane Moore NBA Podcast Blue Wire Seahawks Forever w/ Dan Viens Seahawks Forever w/ Dan Viens Dan Viens The Prospector News Podcast The Prospector News Podcast Michael Fox The Rich Eisen Show The Rich Eisen Show ESPN, Rich Eisen Productions, Rich Eisen chá com rapadura chá com rapadura chá com rapadura Between Two Chairs - Demystifying Commercial Real Estate Between Two Chairs - Demystifying Commercial Real Estate Fernando Arencibia, Jr. and Jennifer Wollmann The SME Stream The SME Stream iHeartRadio NZ Reddit Stories Reddit Stories DG Podcast The Officer Tatum Show The Officer Tatum Show Brandon Tatum Pod Your Way Pod Your Way Brian Williams Montreal Canadiens News Today | 2 Min News | The Daily News Now! Montreal Canadiens News Today | 2 Min News | The Daily News Now! The Daily News Now! The Final Word Cricket Podcast The Final Word Cricket Podcast Adam Collins, Geoff Lemon Southern Remedy Southern Remedy MPB Think Radio
The Near Memo

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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

Ep. 262: Regulating the Digital Wild West: Inside the FTC’s Battle Against Review Fraud and AI Deception with Michael Atleson

June 25, 2026 1:00pm 49 min

Send us Fan Mail What happens when federal regulators take on fake reviews and predatory AI applications? This week on NearMemo, Greg Sterling and Mike Blumenthal host Michael Atleson, former Senior Attorney at the FTC’s...

Google Maps' AI Shift: Why Brand Building, Reviews & Social Presence Are the New Local SEO

June 18, 2026 2:00pm 46 min

Send us Fan MailAre your local search frameworks ready for a probabilistic, AI-driven Map interface? This week, Greg, Mike, and local search practitioner Craig Burton map out the massive influx of automated algorithmic c...

Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility

June 10, 2026 9:00am 35 min

Send us Fan Mail How do you build brand permanence in a local market when web attribution metrics are fading? This week, we dive into Part 2 of our post-Google I/O masterclass with Cindy Krum, Krystal Taing, and Greg Gif...

What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1

June 05, 2026 1:00pm 33 min

Send us Fan Mail The rules of user discovery are undergoing a massive rewrite. This week, the Near Media roundtable features top search minds Cindy Krum, Krystal Taing, and Greg Gifford to analyze the long-term strategic...

From Keyword Rankings to Brand Reverence: The New Local AI SEO Blueprint

May 29, 2026 11:00am 57 min

Send us Fan Mail In this Duda webinar, Darren Shaw and Mike Blumenthal explore the paradigm shift occurring in local search as Google increasingly incorporates generative AI into Google Business Profiles and Google Maps....

Google Already Knows Everything About You — And Their New AI Features Make It Worse

May 21, 2026 2:00pm 35 min

Send us Fan MailGoogle just revealed the future of Search at Google I/O and Google Marketing Live — and it’s far more personal, predictive, and invasive than most people realize.In this episode of Near Memo, Mike Blument...

The Death of Keywords: How Google’s Personal Intelligence is defining the future of Local Search

May 13, 2026 10:00am 49 min

Send us Fan MailIn Part 2 of Near Media’s conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strateg...

How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results

May 07, 2026 1:00pm 34 min

Send us Fan MailIs Google getting too personal? In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Garrett Sussman (iPullRank) to discuss his provocative 12-month study on AI personalizatio...

Google Ask Maps Deep Dive: The Future of Local SEO & AI Search

May 01, 2026 3:00pm 40 min

Send us Fan MailJoin our celebrity local SEO panel—Claudia Tomina, Adam Dorfman, and Darren "The Canadian" Shaw—as they explore "Ask Maps," Google’s AI-powered conversational interface for local search. We demo the new d...

Google Ask Maps Deep Dive: The Future of Local SEO & AI Search

April 30, 2026 1:00pm 2 min

Send us Fan MailJoin our celebrity local SEO panel—Claudia Tomina, Adam Dorfman, and Darren "The Canadian" Shaw—as they explore "Ask Maps," Google’s AI-powered conversational interface for local search. We demo the new d...

Review Fraud, FTC Fines, and Yelp’s Legal Strike

April 23, 2026 1:00pm 33 min

Send us Fan MailGreg and Mike discuss the shifting landscape of local search. From the FTC’s latest crackdown on incentivized reviews to Yelp’s attempt to fast-forward their antitrust case against Google using recent fed...

Google Reviews Crackdown, Meta vs Google, and the AI Search Shift (What Marketers Are Missing)

April 16, 2026 2:00pm 38 min

Send us Fan MailGoogle just changed the rules on reviews—and businesses may already be getting penalized. Meanwhile, Meta is projected to overtake Google in ad revenue, despite ongoing legal battles and ethical concerns....

Google Lied About Click Data — Here’s What Actually Drives Rankings in 2026

April 08, 2026 2:00pm 28 min

Send us Fan MailThis episode explores how Google actually uses click data (despite years of denial) and how that reality intersects with the rise of AI Overviews. Cyrus Shepherd connects the dots between antitrust trial ...

AI, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2)

April 02, 2026 11:00am 28 min

Send us Fan MailIn Part 2, Steve Wiideman joins Greg Sterling and Mike Blumenthal to cut through the AI hype and explain what’s actually working in multi-location SEO today.Despite growing attention on AI tools and “agen...

Multi-Location SEO: What Actually Works (And What Doesn’t) Part 1

March 26, 2026 2:00pm 25 min

Send us Fan MailWhat does it really take to scale SEO across hundreds (or thousands) of locations?In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Steve Wiideman to unpack the operational...

State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t

March 18, 2026 2:00pm 39 min

Send us Fan MailGoogle Business Profile impressions are dropping fast—but conversions aren’t.In this Near Memo episode, Greg Sterling, Mike Blumenthal, and Adam Dorfman unpack BirdEye’s latest data and explore what’s rea...

From the Archives: Local Search Ranking Factors — Darren Shaw on Reviews, AI Search & What Drives Local Rank

March 13, 2026 1:00pm 44 min

Send us Fan MailIn this archive episode of the Near Memo podcast, Darren Shaw of Whitespark joins Mike Blumenthal, Greg Sterling, and David Mihm to discuss the influential Local Search Ranking Factors study.The panel bre...

How should agencies build a business around Google Local Service Ads (LSAs)?

March 06, 2026 2:00pm 58 min

Send us Fan MailIn this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (St...

AI, Strong-Arm Tactics & a Shifting Review Landscape Are Reshaping Local Search

February 25, 2026 2:00pm 36 min

Send us Fan MailGoogle AI & Click Economics Google is replacing structured GBP data with AI-generated summaries, nudging users into AI Mode, and expanding monetization pathways. Aleyda Solis’ study and Near Media researc...

AI Visibility vs Google Ranking: Rand Fishkin & the Future of Search, Zero Click & Brand Measurement

February 18, 2026 11:00am 40 min

Send us Fan MailIn this episode of Near Memo, Rand Fishkin joins Greg Sterling, Mike Blumenthal, and David Mihm to unpack the future of AI search, brand visibility, and digital measurement.Is AI rank tracking possible? A...

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