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The Unlearning Lab: AI Lead Gen Playbook

Business

The Unlearning Lab: AI Lead Gen Playbook

JAR Consulting Group

Why Your Google Ranking No Longer Gets You Cited by AI

July 03, 2026 11:53am 12 min

Why does a page that ranks #1 on Google still get ignored by AI search? In this episode of The Unlearning Lab, the conversation explores one of the biggest shifts in digital marketing today: why traditional SEO success n...

Episode 17: What Is Content Marketing and Does It Really Work?

June 19, 2026 3:10pm 16 min

Still wondering why some brands dominate online while others struggle to get noticed? The answer may be simpler—and more powerful—than you think.In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting br...

Episode 16: How Important Are Google Reviews for My Business?

June 12, 2026 2:15pm 14 min

Google Reviews can make or break a customer's decision in seconds. They do much more than build trust. They influence local search rankings, shape your online reputation, and help determine how AI-powered search tools di...

Episode 15: Top 5 Mistakes Businesses Make When Hiring a Marketing Agency

June 02, 2026 1:52pm 17 min

What if the biggest mistake your business is making is not hiring a marketing agency, but hiring one that is still built for yesterday’s search world?In this episode of The Unlearning Lab, host Mike Downer talks with Kev...

Episode 14: How Much Should I Spend on Digital Marketing?

May 25, 2026 11:30am 15 min

How much should businesses really spend on digital marketing — and how do you know if your investment is actually working?In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group unpacks one of the ...

Why Isn't My Website Generating Leads?

May 18, 2026 12:39pm 13 min

Why do some business websites attract qualified leads while others struggle to convert visitors into real opportunities? In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group unpacks one of the m...

How Do I Get My Business Recommended by ChatGPT and AI Assistants

May 11, 2026 10:09am 20 min

What does it take for a business to get recommended by ChatGPT, AI assistants, and the next generation of search experiences?In this episode of The Unlearning Lab, Kevin Wosmansky from JAR Consulting Group explores how A...

Why Businesses Should Care About LLMs

May 04, 2026 3:05pm 22 min

In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group dives into why businesses can’t afford to ignore Large Language Models (LLMs) anymore. As AI rapidly reshapes how companies attract, engage, ...

Do I Really Need a Professional Website for My Business in 2026?

April 17, 2026 4:31pm 17 min

Is your business still relying on outdated lead generation tactics in a rapidly evolving digital world? In this episode of The Unlearning Lab, JAR Consulting Group breaks down a modern, data-driven approach to attracting...

Introduction - Getting to Know JAR Consulting Group

April 08, 2026 12:25pm 13 min

Episode 9 features an introduction to JAR Consulting Group and a conversation focused on strategy, execution, and helping organizations move forward with clarity. This episode explores how businesses can overcome operati...

Building Authority in the Age of AI

March 25, 2026 11:57am 14 min

How do you stand out in a world where artificial intelligence is everywhere?In this episode, Kevin Wosmansky of JAR Consulting Group dives deep into what it really means to build authority in the digital age—and why trus...

The Search Intent Shift (Part 4)

March 12, 2026 8:48am 12 min

Search is changing fast—and AI is driving the shift. In this episode, Mike Downer and Kevin Wosmansky of JAR Consulting Group wrap up their four-part series on how search intent is evolving in the age of AI.They break do...

The Search Intent Shift (Part 3)

March 10, 2026 3:58pm 12 min

Search Intent Shift continues with Part 3 as Kevin Wosmansky, President and CEO of JAR Consulting Group, joins Mike Downer to discuss how businesses earn visibility in AI driven search.This episode focuses on brand citat...

The Search Intent Shift (Part 2)

March 10, 2026 3:28pm 8 min

This episode continues discussion on search behavior moving from short keywords toward detailed AI prompts. Mike Downer, Chief Storytelling Strategist at JAR Consulting Group, joins Kevin, President and CEO of JAR Consul...

The Search Intent Shift (Part 1)

March 10, 2026 12:22pm 8 min

Search behavior is changing as AI search tools reshape how people find information online. Traditional SEO relied on short keyword searches like "plumber near me." Today, users ask full questions and hold conversations w...

Business Development in the Age of AI

March 09, 2026 2:03pm 30 min

Business development looks different than it did even a few years ago. In this episode, Mike sits down with Kevin Wosmansky of JAR Consulting Group to discuss how artificial intelligence is changing the way customers fin...

Cold Calls, Gatekeepers, and the Rise of AI Screening

March 09, 2026 11:37am 22 min

In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group and Mike Downer discuss a major shift in sales and business development. For decades, sales professionals worked past receptionists, assistan...

Suffering from BD?

March 07, 2026 3:00pm 17 min

Are you suffering from BD? (Business Development.)In this first episode, Mike Downer talks with Kevin Wosmansky, Founder of JAR Consulting Group, about the evolving world of business development and why many companies ar...

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